As a content freelancer, social media can be a breeding ground for FOMO. There’s always something happening—press trips, brand launches, fashion weeks—but until recently, design weeks had passed me by. Even with my connections to that world, they felt distinctly “too industry.”
This year, however, Copenhagen’s 3daysofdesign began dominating my feed. I noticed influencers like New York–based Laura Reilly, founder of fashion newsletter Magasin, traveling for the festival, posting images of Louis Poulsen lamps and sculptural chairs. Suddenly, it felt too cool to ignore. “There’s a noticeable shift: those shaping the conversation are no longer exclusively industry professionals,” says Sophie Axon, PR Manager at Danish brand Ferm Living. “In 2025, we opened our brand events to a wider cross-section of lifestyle voices from abroad,” she continues. “If audiences discover design through social media, why not meet them where they already are?”
But are art and design showcases worth traveling for without an invite? Surprisingly, yes: many festivals are ticketed, with city-wide pop-ups designed for dropping in and out of. “I went to Milan’s Salone del Mobile for the first time and was amazed by how much I could access,” explains New York–based journalist Sarah Wood González. “Brands know fans want to experience their universe, and not everyone gets invited. Lines were snaking around the block for Gucci’s bamboo exhibition—it’s a chance to step briefly into that world.”
With many fairs held in Europe, they require extra planning for travelers based elsewhere, but interest in traveling specifically for design showcases is growing. “London Design Festival has become a cultural destination in its own right,” agrees Director Ben Evans. “We’ve seen significant growth in non-industry attendees inspired by what they’ve seen online, with the U.S. our top country of origin.”
Whether in London or Milan, Nairobi or New Delhi, the excitement around art and design spotlights is building—mirroring what was once reserved for fashion weeks. Except this time, you can buy a ticket to experience it first-hand, wander at your own pace, and enjoy a broader cultural program.
Design weeks are the newest cultural travel motivator. See below for 2026’s international design calendar—and start planning.
January
Maison&Objet, Paris
When: January 15 – 19
Where: Paris Nord Villepinte Exhibition Centre, ZAC Paris Nord 2, 93420 Villepinte
Why: Paris is always a good idea, even in January. Maison&Objet is one of the most esteemed design fairs in the business, dating back to 1995 and spanning several exhibition centers with over 2,300 brands. The theme for 2026 is ‘Past Reveals Future’, and will explore the heritage behind contemporary furniture design. There’s also cultural programming across Paris called ‘In The City’ with studios, stores, and workshops inviting guests to take a closer look.
Tickets: from $70 available here
