When it comes to the rise and fall of Apple stock, there are a number of catalysts investors look out for, and one of them is product launches. Apple consistently moves the market with their new releases, making product drops notable for consumers and investors alike.
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The tech giant’s annual product releases aren’t just tech events. They’re market-moving moments that not only trigger Apple’s stock price but also the entire industry. If you’re considering adding Apple shares to your portfolio, here are three reasons the experts say to buy ahead of major product launches.
Generally, many analysts recommend buying Apple stock, citing the company’s strong fundamentals and potential for future growth, especially in AI and services. Though 2025 has been a mixed bag for Apple and its CEO, Tim Cook, here are a few key takeaways as to how the stock is currently performing as of Aug. 21, 2025, according to MarketWatch:
So, is Apple stock a buy ahead of major product launches? Here are the things experts say you should consider.
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You’ve probably heard the phrase “buy the rumor, sell the news.” This means buying a stock in anticipation of a major event that could drive prices up and selling when the news goes public, often at a profit.
Apple is a great example of this phenomenon. Leading up to major product launches, speculation is high. Analysts release bold forecasts, and hedge fund managers start to increase their positions — all of this often skyrockets Apple’s stock price before the actual launch.
“Whenever there’s a product launch or some upcoming news, a big news catalyst that everyone knows about, you’ve got to buy significantly ahead of the news,” said David Capablanca, founder of The Friendly Bear University. “Because when the product comes out, the stock price is already baked in. Everyone already loaded up before the product launch, and then the launch itself becomes what they call a ‘sell the news’ event.”
History repeats itself. So, don’t wait until Apple launches its new products like the iPhone 17 or a new version of iPad Air to buy the stock. Buy the rumor and ride pre-launch momentum.
Every time Apple is about to release a new product, its valuation goes up. Why? Investors and hedge fund managers jump in to buy the stock. As more people buy, Apple’s stock price goes up, and so does its valuation.
