A new private credit fund has launched, specifically focused on senior secured loans to celebrity influencers.
The new vehicle, called Celebrity Credit I, provides financing to limited companies founded by influencers to fund their luxury lifestyles.
The first-lien loans will be used to finance holidays, luxury transport such as private jets, and meals in high-end restaurants that can be used to create valuable content on their social media channels.
“We have successfully identified a lucrative gap in the market, providing debt financing to a growing class of entrepreneurs,” Celebrity Credit Managers’ chief executive and founder April Feulles told Alternative Credit Investor. “In a challenging macro environment, we should all have sympathy for these influencers who are increasingly struggling to fund their lifestyles. The cost of designer handbags has gone up exponentially in recent years, and the exodus of ultra-high-net-worths from London has led to a shortage of Ferraris and Bugattis for them to pose by for photo shoots.
“We are providing a lifeline to these influencers while simultaneously supporting the real economy by boosting sales of luxury goods during difficult market conditions.”
The fund is open to all investors with a £50 minimum investment and offers target returns of 15 per cent per annum, generated by the lucrative earnings influencers will make from their enhanced content.
Redemptions are subject to panic and availability.
