That “better way” also includes using Mexican craftsmanship, creativity, and ingredients that, according to Tayara, simply haven’t been celebrated on the global stage. For instance, the brand incorporates native ingredients like tepezcohuite — long used in traditional Mexican medicine for its soothing and skin-repairing properties — alongside hydrating cactus flower extract, calming Agastache mexicana, and lip-plumping Mexican chiles. Even more, the founders intentionally developed formulas inspired by Mexico City’s environment and biodiversity. Its INICIA Antipollution Illuminating Primer, for example, was developed with the city’s high pollution levels in mind, combining tepezcohuite, cactus flower extract, and Agastache mexicana to help defend skin against environmental stressors.
