Investment, protection and retirement firm LV= has appointed Katherine Carnegie as chief commercial officer, subject to regulatory approval.
She joined LV= in 2012 and has extensive experience in developing distribution strategies and a track record of driving innovation and growth.
She will commence her new role and join the LV= executive team immediately.
Carnegie will lead the LV= investment, protection and retirement businesses and continue to build momentum around its diverse range of products, including growing LV’s Smoothed Managed Fund range and award-winning protection business.
LV= chief executive David Hynam said: “I am delighted to appoint Katherine Carnegie as our new chief commercial officer.
“Her experience of LV=, financial services and commitment to deliver the best possible outcomes for our members, advisers and colleagues is a fantastic addition to my executive team.
“Katherine will play a key role in continuing to grow our strong and thriving mutual life and pensions business, building on the success of LV= platform services, recently launched new lifestyle equity release products and a transition to BlackRock as primary asset manager.”
Carnegie added: “LV= is an incredibly dynamic place to be, with a great values-driven culture that puts members and advisers first in everything we do. I’m looking forward to contributing to our future growth.
“My priorities will be to work with the teams across investment, protection and retirement to drive the success of LV’s diverse product offering and contribute to building a strong and sustainable future as a mutual Life and Pensions business.”
Last May, LV= launched its new investment platform for advisers in partnership with Embark, as part of its plan to “broaden access” to its range of smoothed managed fund (SMF) investments.
The LV= branded service has been developed using Embark’s platform technology and as part of a white-label partnership.











