Expanding Successful VR Adaptations of iQIYI’s Popular IP from ‘Love Between Fairy and Devil’
Building on iQIYI’s successful VR adaptions, this highly anticipated project follows the successful adaptations of blockbuster IPs like Strange Tales of Tang Dynasty 2: To the West and
VR Brings Culture to Life
To create an unparalleled sense of immersion, the latest VR project incorporates cutting-edge technology, including interactive gesture control, flight motion simulators, and artificial intelligence. Players will solve intriguing puzzles and step into the roles of characters from the drama, experiencing a visually stunning world that faithfully replicates the original series as captivating storylines unfold.
This immersive experience is further enhanced by a variety of engaging activities at the newly opened ‘Love Between Fairy and Devil’ VR Immersive Experience Center at Galaxy Macau. Visitors can explore a dress-up zone featuring stunning Hanfu (Chinese traditional clothing) costumes and large-scale photo spots designed to recreate iconic scenes from the drama. The venue also includes themed food stalls, souvenir shops, and cultural activities during traditional festivals like the Mid-
At the opening ceremony, Hang ZHANG, Senior Vice President of iQIYI, shared, “This project represents the latest advancement in immersive experience offerings developed by iQIYI over the past year. Through our collaboration with Galaxy Macau, we aim to provide an extraordinary experience for visitors in the Greater
Following its debut in
Kevin KELLEY, Chief Operating Officer of Galaxy Entertainment Group (OTC:), highlighted the rich cultural aesthetics featured in this latest experience: “This new offering is not only a technological innovation but also a key initiative to introduce visitors to traditional Chinese culture. We hope this VR project will become a new cultural and tourist landmark in
Unleashing IP value for growth
Continuing to leverage its valuable IP, iQIYI has been exploring new revenue streams beyond membership and ads, such as IP derivatives and offline experiences, as exemplified by the recent record-high franchising performance of the iQIYI original drama Fox Spirit Matchmaker: Red-Moon Pact and the company’s offline parent-child theme park iQIYI QiBubble Space in
Looking ahead, iQIYI remains committed to leveraging innovative technology to adapt its premium IP into diverse formats, enabling viewers to experience their favorite content in more engaging ways. By continually developing online and offline experiences based on its IP, the company aims to capitalize on the growing trend of immersive entertainment, extending the influence of its premium content and driving commercial value.
CONTACT: iQIYI Press, press@qiyi.com
