Financial advisers have a “real opportunity” to educate retail investors, a new survey has suggested.
Finimize’s modern investor pulse survey shows that retail investors want more meaningful financial education from financial brands.
Almost half (46%) perceive financial brands as too similar, while 48% feel that brands often lack a distinctive personality.
Finimize said this comes as 13 million UK adults hold £430bn in cash deposits “that could otherwise be invested”.
A fifth of retail investors want to see more educational content and 19% more financial advice.
A previous Finimize survey showed that 80% of UK retail investors have a desire for better access to direct advice from the financial-services industry.
Additionally, over half (57%) of investors value brands that educate or inspire them.
A similar number of retail investors (51%) are more likely to remember and consider a brand that uses unique content.
Finimize CEO and founder, Max Rofagha, said: “Retail investors want more than just a platform, transaction or bank; they want financial brands that understand and align with their personal values and provide genuine educational value.
“For financial advisers, this represents a real opportunity to differentiate through personalised content and authentic engagement that meets clients where they are.
“With the Great Wealth Transfer taking place, which will see the transfer of $84trn over the next two decades, and will place Gen Xers and Millennials in control of half the world’s wealth by 2030, the financial landscape is changing irrevocably.
“Now is the time for financial advisers to become trusted, memorable partners in the financial journeys of so many.
“As retail investors become more selective, it’s clear that focusing on education, values and unique, insightful content can drive stronger client relationships.”
To obtain these results, Finimize surveyed 2,000 retail investors.
