Canned water brand Liquid Death is pulling out of the UK after failing to make headway, according to reports.
Dead in the water: Canned water brand closes in the UK
The brand, which launched in Britain two years ago, will pause its international expansion, including in the UK, according to The Grocer.
It comes just months after the brand, which has listings in major supermarkets including Tesco, shifted production from Austria to the US.
‘Despite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US,’ a spokesman told The Grocer.
The company, which favoured bold PR stunts since its launch in the US in 2017, was last year reported to be worth $1.4billion.
While demand for low and non-alcoholic drinks has increased, Liquid Death sales came in at just £2million in the year to September 2024, according to NielsenIQ data.
It also faces stiff competition from other water brands like Dash, which uses wonky fruit rejected by supermarkets to flavour sparkling water without sugar and secured £8.7million in funding last summer.
Liquid Death has been approached for comment.
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