Instacart is rolling out a new app, but it’s not for ordering groceries—at least, not the essentials. Instead, Instacart sees “Fizz” as a party delivery app, designed for ordering snacks and alcoholic drinks.
Fizz isn’t the first to offer alcohol delivery, of course. Instacart itself supports alcohol delivery wherever it’s legal, as does DoorDash. But perhaps the most notorious alcohol delivery app was Drizly: The service was a popular option for ordering alcohol, but its reputation suffered following a massive 2020 data breach. Uber acquired the app the following year, then shut it down in 2024.
But Fizz isn’t a Drizly clone. Instead, the app seems more like if Drizly crossed with a party-planning app like Partiful or Apple’s Invites—not only do you order drinks and snacks, but you invite others to do so as well. In fact, Fizz is now embedded in the Partiful app, so you can use it when planning a party at large.
Instacart says after you start a “party cart,” you can share a link with friends to invite them to join. (They don’t need the Fizz app to participate.) Everyone in the group can see what’s already been ordered, and can add whatever they want. Anything you add to a party cart, you pay for yourself, which I feel mixed about. On the one hand, it’s cool to let people “bring” what they want to the party, without needing to track people down to pay for their share. But for some parties and gatherings, it makes sense to split everything evenly. It’d be nice if Fizz would at least add that as an option.
If you want to use Fizz with Partiful, you can choose to enable “Group Order” in the app. Then, everyone on the Partiful can access the Fizz link.
What do you think so far?
Credit: Instacart
As the app is made for ordering alcohol, it’s only available to users 21 and older. There’s also a flat $5 delivery fee for all orders, though that does not include a tip.
If you live in a state or area where alcohol delivery isn’t legal, you can’t use Fizz (or any alcohol delivery service). According to TechCrunch, Fizz is available in Alabama, Arizona, California, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kentucky, Louisiana (some areas), Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Jersey, New Mexico (some areas), New York, Nevada (some areas), North Carolina, Ohio, Oregon, Texas, Tennessee, Virginia, Washington, and Wyoming.
You can download the app by scanning the QR code on Fizz’s website.
