This drugstore liquid lipstick is often GOAT’d as the best long-wear, transfer-proof formula at its price point, and TBH, I had pretty high expectations going in. The name is an obvious nod to its indestructible, long-wear properties, and those can’t be faulted. However, kiss-proof, this is not. Even after a pre-smooch blot, it left a clear print in its wake. It’s also super-pigmented and dries down to a true matte, so it took some serious elbow grease to get it off — that’s where it loses major points for me. However, that’s not to say that it’s a bad product by any means. I think the shades are stunning, and the pigment is unparalleled among drugstore finds. If you’re willing to deal with some dryness and raw lips post-removal, then, by all means, proceed. (I might give the SuperStay Ink Crayon Lipstick a go, as I’ve heard rave reviews about her.)
