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AJ Bell adds 27,000 platform customers during record-breaking quarter

July 24, 2025
in Retirement
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AJ Bell adds 27,000 platform customers during record-breaking quarter



AJ Bell enjoyed a record-breaking third quarter of the year, adding 27,000 customers to its dual platform business.

The total number of advised customers increased to 180,000 in the three months to 30 June, up 7% in the past year and 2% in the quarter.

Meanwhile, D2C customers rose to 440,000, up 22% in the last year and 6% in the quarter, while assets under administration (AUA) closed at £96.1bn.

Gross inflows rose by £300m compared to the same quarter last year to £4bn, while it recorded quarterly net inflows of £2.1bn (up from £1.7bn).

The D2C platform also benefited from the migration of 2,000 customers and £400m of AUA from the non-platform book as part of its exit from a third-party Sipp administration arrangement.

AJ Bell also saw growth in its investments business, with assets under management (AUM) increasing to £8.1bn, up 29% over the last year and 8% in the quarter.

Net inflows in the quarter of £400m, in line with the previous year.

It has also confirmed the sale of its Platinum Sipp and SSAS businesses remains on track.

AJ Bell CEO Michael Summersgill said: “I am pleased to report a quarter of record-breaking growth for the business, with our dual-channel platform delivering our strongest ever quarterly net inflows of £2.5bn and attracting over 25,000 new customers.

“These results underscore the strength of our low-cost, easy-to-use propositions across both the advised and D2C platform markets and the benefits of our continued business investments.

“We enter the final quarter with strong momentum which underpins our confidence in the full year performance.

“Our dual-channel strategy, supported by continued investment in our brand and propositions, positions us well to capture further share in the fast-growing UK platform market.”

Last month, the company unveiled its new simplified advised platform, AJ Bell Touch.

AJ Bell Touch will sit alongside its existing advised platform offering, allowing advisers to service clients efficiently within an app-only customer proposition.

Editorial Team

Editorial Team

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