HALO Invest has officially launched its investment platform following FCA approval, introducing a new proposition designed to make investing simpler and more accessible, particularly for clients with modest assets.
Led by CEO Douglas Boyce, the new platform includes an ‘Adviser Gateway’ feature – a light-touch, client-administered solution that allows advice firms to service lower-value clients profitably.
The platform has already secured its first advice firm client, with further business in the pipeline.
Boyce, previously managing director at SS&C Hubwise and a senior figure at FNZ and Interactive Investor, described HALO Invest as “an evolution rather than a revolution”.
“We’ve addressed long-standing industry pain points while also innovating to help advisers service parts of their book that were previously unprofitable,” he said.
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The platform includes full functionality for onboarding, trading, custody and reporting, along with a broad range of investments and wrappers.
Features include a transfer dashboard that allows advisers to track progress in real time, and automated corporate action processing, reducing administrative workload.
Clients can also make contributions efficiently via GoCardless.
The Adviser Gateway allows firms to build model portfolios for non-advised clients to select themselves, offering a flexible route to serve lower-AUA clients at scale.
HALO Invest’s leadership team brings nearly 200 years of combined financial services experience, including former senior figures from Tatton, Embark Group, FNZ and Interactive Investor.
Boyce added: “The advice gap won’t be closed overnight, but with platforms like ours, we’re starting to move the dial.”
