Beleaguered Morrisons could lose its place as the UK’s fifth biggest supermarket when industry figures are published this week.
The Bradford-based retailer has already been elbowed out of the top four by discounter Aldi and is now close to being overtaken by cut-price Lidl too.
Britain’s supermarket sector – where Tesco, Sainsbury’s, Asda and Morrisons previously formed the big four players – has been transformed by the German-owned brands.
The pair have offered an alternative for increasingly cost-conscious consumers worried about rising bills.
Running out of steam: Morrisons has already been elbowed out of the top four by discounter Aldi and is now close to being overtaken by cut-price Lidl too
Industry research group Worldpanel will provide latest figures on the grocery market tomorrow, that could see Lidl clinch the number five spot.
Morrisons’ boss Rami Baitieh has been attempting to revive the business after its fortunes slumped following its takeover by private equity.
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