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Property tax shake-up would pile pressure on ‘underperforming’ London and the South East

September 15, 2025
in Savings
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Under pressure: Rumours are swirling that a property tax shake-up could be on the cards


Rumoured property tax changes which could be announced in the Budget would pile further pressure on London and the South East’s housing markets, which are already ‘performing less strongly’, Rightmove said.  

There has been speculation Rachel Reeves could introduce a number of major property tax changes in the Autumn Budget, including, among others, a national proportional property tax on homes worth over £500,000 or the imposition of national insurance contributions for landlords. 

Coleen Babcock, a property expert at Rightmove, said: ‘Rumours of property tax changes began swirling in mid-August, and with the Budget itself not arriving until the end of November, this kind of extended uncertainty can affect market activity, especially in the higher price brackets.’

While Rightmove said it had not detected any ‘major shifts’ in the property market yet, it said those potentially affected were likely to be ‘reassessing their short-term and medium-term plans.’

Babcock added: ‘Our analysis highlights how London and south England-centric the changes would be, and these are the areas that are already performing less strongly.’

Rightmove’s analysis highlighted how some of the proposed tax changes would disproportionately affect London and higher-priced areas, ‘and risk exacerbating regional divides’.

Under pressure: Rumours are swirling that a property tax shake-up could be on the cards

According to the property portal’s analysis, if the government changed the way stamp duty worked on properties over £500,000, nearly 60 per cent of sales in the capital would be affected, against 22 per cent across England and just 8 per cent in the North East. 

Rightmove said: ‘Furthermore, more than one in ten homes, or 11 per cent, in London are priced at £1.5million or more and would be subject to the rumoured mansion tax, versus an average of just 2 per cent outside the capital.’

What is happening to property prices? 

The average listing price of homes up for sale across Britain rose by £1,517 or 0.4 per cent this month to £370,257, Rightmove’s latest analysis showed. 

But, seller asking prices were 0.1 per cent lower than at the same point a year ago following ‘several months of muted price growth’. 

The dip in annual prices has been driven by London and the south of England, with both lagging compared to other locations. 

Competitive pricing is ‘even more vital’ in the south of England compared to elsewhere, according to the findings.

The number of homes for sale in the south of England was up per cent on 2024 levels this month, compared with 2 per cent elsewhere, and it took an average of five days longer to find a buyer. 

Asking prices: Monthly average asking price trends, according to Rightmove

Asking prices: Monthly average asking price trends, according to Rightmove 

But, the number of sales being agreed was 4 per cent higher than this time last year. In the south of England, it was still up 3 per cent year-on-year, while up by 5 per cent across the rest of Britain. 

The West Midlands was the only more northern region to record an annual drop in new seller asking prices. 

In the south west of England, prices were down 1.3 per cent compared with last year, while in the north west they were up 3.2 per cent.

Rightmove said: ‘The decade-high number of homes for sale is more pronounced in the south of England, contributing to the lower pricing, as sellers look to stand out among the more plentiful competition. The number of homes for sale in the south of England is up by 9 per cent on this time last year, compared to 2 per cent across the rest of Great Britain.’

Babcock, said: ‘We’d expect to see a slight uptick in new seller asking prices in September, with the traditional back to school season boosting activity heading into autumn. 

‘This year’s 0.4 per cent September price rise is a little lower than the norm, which is an average of 0.6 per cent at this time of year. 

‘However, prices have now dipped slightly from where they were at this time last year after a summer of competitive pricing by sellers, and it’s the south of England which is driving this small dip.’

She added: ‘It’s the sensible and attractive seller pricing we’ve been reporting which has been helping to drive more sales activity compared to last year. 

‘Static house prices, rising wages, and lower mortgage rates all assist buyer affordability, which has led to an increase in the number of sales agreed compared to a year ago.’ 

Jeremy Leaf, a north London estate agent and former RICS residential chairman, said: ‘Rightmove, though a historically-accurate identifier of market trends and enjoying 90 per cent-plus agent coverage, only tracks asking prices. 

‘Asking prices are not achieved values but often owners’ or agents’ aspirational starting points and will determine if genuine buyers are attracted.

‘In our offices, prices may still be rising marginally in more affordable areas but are softening elsewhere.

‘We are still agreeing sales but the amount of choice and some unrealistic vendor ambitions are compromising activity.

‘Unfortunately, only some vendors are getting the message. Unless your property is realistically priced you won’t stand out from the sizeable crowd and give yourself the best possible chance of attracting offers.’

Tomer Aboody, director of specialist lender MT Finance, said: ‘The affordability matrix still shows that first-time buyers are struggling to get on the ladder, with the average property price still higher than the average couple’s 4.5 times income multiple. 

‘Surely this has to change so that first-time buyers can afford to purchase their first home?

‘Stamp duty reform is urgently needed to allow more homes to come to the market, so that downsizers are encouraged to sell and enabling families to buy. This will also free up more affordable flats and smaller houses for first-time buyers.

‘The property cycle is a huge focal point of the economy in the UK, and any government discouraging this, or not actively trying to bolster this, will see the economy falter.’

On 7 August the Bank of England cut interest rates from 4.25 per cent to 4 per cent, the lowest level since March 2023. Analysts broadly expect September’s interest rate decision to be a hold rather than a cut.

How to find a new mortgage

Borrowers who need a mortgage because their current fixed rate deal is ending, or they are buying a home, should explore their options as soon as possible. 

Buy-to-let landlords should also act as soon as they can. 

Quick mortgage finder links with This is Money’s partner L&C

> Mortgage rates calculator

> Find the right mortgage for you 

What if I need to remortgage? 

Borrowers should compare rates, speak to a mortgage broker and be prepared to act.

Homeowners can lock in to a new deal six to nine months in advance, often with no obligation to take it.

Most mortgage deals allow fees to be added to the loan and only be charged when it is taken out. This means borrowers can secure a rate without paying expensive arrangement fees.

Keep in mind that by doing this and not clearing the fee on completion, interest will be paid on the fee amount over the entire term of the loan, so this may not be the best option for everyone. 

What if I am buying a home? 

Those with home purchases agreed should also aim to secure rates as soon as possible, so they know exactly what their monthly payments will be. 

Buyers should avoid overstretching and be aware that house prices may fall, as higher mortgage rates limit people’s borrowing ability and buying power.

What about buy-to-let landlords?

Buy-to-let landlords with interest-only mortgages will see a greater jump in monthly costs than homeowners on residential mortgages.

This makes remortgaging in plenty of time essential and our partner L&C can help with buy-to-let mortgages too. 

How to compare mortgage costs 

The best way to compare mortgage costs and find the right deal for you is to speak to a broker.

This is Money has a long-standing partnership with fee-free broker L&C, to provide you with fee-free expert mortgage advice.

Interested in seeing today’s best mortgage rates? Use This is Money and L&Cs best mortgage rates calculator to show deals matching your home value, mortgage size, term and fixed rate needs.

If you’re ready to find your next mortgage, why not use L&C’s online Mortgage Finder. It will search 1,000’s of deals from more than 90 different lenders to discover the best deal for you.

> Find your best mortgage deal with This is Money and L&C

Be aware that rates can change quickly, however, and so if you need a mortgage or want to compare rates, speak to L&C as soon as possible, so they can help you find the right mortgage for you. 

Mortgage service provided by London & Country Mortgages (L&C), which is authorised and regulated by the Financial Conduct Authority (registered number: 143002). The FCA does not regulate most Buy to Let mortgages. Your home or property may be repossessed if you do not keep up repayments on your mortgage 

Editorial Team

Editorial Team

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