Much has changed in the world economy and markets. Globalisation, the Washington consensus, ‘the end of history’ and long supply chains are bygones – and emerging markets are rising.
De-globalisation, tariffs, populism, anti-immigration and regional conflict represent the present.
Globalisation accelerated after the fall of the Berlin Wall in 1989, benefiting emerging economies, especially China and India. The expansion of trade, capital, services and labour flows boosted emerging economies from the early 1990s until recent times.
For China and India, significant domestic reforms unleashed in the 1980s and 1990s abetted their rapid ascent onto the global stage.
Can emerging markets (EMs) succeed where success factors must increasingly be homegrown?
But with globalisation now stumbling, how will the emerging complex fare? Can emerging economies pivot away from goods exports and services outsourcing—activities at risk from de-globalisation?
How will they cope with lower levels of foreign investment? Can they find alternative sources of growth and profitability? Will their societies deliver sufficient innovation from within?
In short, can emerging markets (EMs) succeed where success factors must increasingly be homegrown?
For decades, emerging economies have relied on developed economies for access to capital and technology, while providing cheap land and labour.
Foreign direct investments were incentivised through better returns from cheaper production in EMs, from which goods and services were exported to developed countries. This led to the establishment of long, cheap supply chains from countries such as China to the United States, Europe and Japan.
As tariffs, artificial intelligence and other trade barriers challenge these modes of production and distribution, emerging economies need to pivot. They must reorient trade with one another and rely on domestic drivers for their future growth.
New growth models: domestic demand and “South-South” trade
Fortunately, the export-led model has been a success, leading to rising income and prosperity in emerging economies in China and India, creating opportunities to grow from within.
Global trade flows have already shifted to increased intra-EM commerce, reducing the risks from the US-dominated hub-and-spoke structure of the past.
Many emerging economies, led by China and India, have begun to develop stronger, domestic technological capabilities, financial institutions and consumer markets that are accelerating the transition to sustainable domestic growth.
We should not forget the importance of domestic reforms playing a vital role too, as we have seen in India, driven by prime minister Narendra Modi, or in Argentina, by president Javier Milei.
Over the remainder of this decade and beyond, we believe domestic demand is likely to be the strongest driver of economic activity in many emerging economies – particularly in China and India, both of which boast growing middle-class households with rising purchasing power.
A quarter of a century ago, 80% of exports went to developed economies – now, 40% are shipped between emerging economies
EMs are projected to see their middle-class households double from 350m in 2024 to nearly 700m by 2034, with China contributing almost half of that growth.
Since 2010, India’s middle-class households have risen from 31m to over 125m, while China now has the world’s largest middle class after more than doubling its numbers in the past 15 years.
Those figures are only half the story. Median family income is also rising sharply in China and India and is on par to double every 15 years.
Median per capita income in China grew from USD$2,500 (£1,900) in 2010 to over USD$5,000 last year, and in India, median incomes have also doubled since 2010. This is now the new source of growth.
Changes are also underway in terms of global trade flows. A quarter century ago, 80% of exports went to developed economies.
According to studies from the Federal Reserve and the World Bank, that share has now fallen to 60%, with 40% of world exports now shipped between emerging economies.
We believe EMs can reinvent themselves as attractive destinations for growth and investment, even in a less globalised world
As a result, US tariffs and other, new import barriers are less damaging today to than they would have been 25 years ago.
Increased intra-EM trade has given rise to more “South-South” dialogue and cooperation. China’s “Belt and Road” initiative, India’s “Act East” policies and BRICS forums are just some of the high-profile ways in which emerging economy collaboration is expanding.
Emerging countries are also making technological progress in areas such as mobile banking (M-Pesa in Kenya), telecommunications (e.g., widely available mobile phone service in frontier economies) or biometric services (India).
High rates of education, particularly in STEM (science, technology, engineering and mathematics) disciplines, bode well for a world where numeracy, engineering and science sow the seeds of invention.
Emerging economies face significant challenges in a world tired of globalisation and not even the largest emerging economies of China and India can ever fully decouple from their developed counterparts.
But, given rising domestic prosperity, more diversified global markets and domestic sources of innovation, we believe they can reinvent themselves as attractive destinations for growth and investment, even in a less globalised world.
Michael Browne is a senior investment strategist at the Franklin Templeton Institute
