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Brits stocking up on GOLD helps high street claw back ground ahead of grim Budget – with retail sales hitting highest level since 2022

October 24, 2025
in Savings
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Official figures showed retail sales surging 0.5 per cent in September, while the August increase was revised up to 0.6 per cent


By JAMES TAPSFIELD, UK POLITICAL EDITOR

Updated: 02:59 EDT, 24 October 2025

Brits stocking up on gold helped retailers claw back ground last month, it was revealed today.

Official figures showed retail sales surging 0.5 per cent in September, while the August increase was revised up to 0.6 per cent.

The showing was more robust than expected and offset falls from earlier in the year, taking volumes to the highest point since 2022.

However, analysts warned of tougher times to come with Rachel Reeves poised to deliver another tax-raising Budget. 

The ONS said that strong demand for gold from online jewellers was a significant factor in the rise, while clothing retailers also performed well. 

The release of the iPhone 17 was also credited with boosting tech sales. 

Official figures showed retail sales surging 0.5 per cent in September, while the August increase was revised up to 0.6 per cent

The ONS said that strong demand for gold from online jewellers was a significant factor in the rise, while clothing retailers also performed well

The ONS said that strong demand for gold from online jewellers was a significant factor in the rise, while clothing retailers also performed well

Senior statistician Hannah Finselbach said: ‘Retail sales rose quite strongly in the latest quarter and were at their highest level since summer 2022. 

‘Although food stores saw very little growth, good weather in July and August boosted sales of clothing, while online retailing also did well.

‘Retail sales also grew over the month of September, with tech stores seeing a notable rise in sales, while online jewellers reported strong demand for gold.’

Phil Monkhouse, UK Country Manager at global financial services firm Ebury, said ‘back-to-school purchases and the shift into autumn’ had helped drive spending.

‘However, sticky inflation coupled with growing nervousness around potential tax rises in the Autumn Budget, are weighing on both consumer and business confidence,’ he said.

‘Many retailers are already contending with higher costs from the tax changes introduced in April, and any additional fiscal tightening could further strain consumer spending and retailer margins, making for a challenging festive season.’

Analysts warned of tougher times to come with Rachel Reeves poised to deliver another tax-raising Budget

Analysts warned of tougher times to come with Rachel Reeves poised to deliver another tax-raising Budget

Shoppers ‘shrug off’ Budget blues – for now

Data from the ONS followed the closely-watched GfK UK consumer confidence index, which showed a cautious improvement in shopper sentiment in October ahead of the Black Friday sales event.

The index, which guides ‘neutral’ sentiment as 0, ticked two points higher – but still stands at a downbeat -17.

Thomas Pugh, chief economist at RSM UK, said shoppers had ‘shrugged off any Budget-generated uncertainty in September’, but cautioned that ‘the big question now is whether the increasing speculation around the budget in October and November will disrupt this trend’. T

He added: The outlook for consumer spending looks more challenging over the next few months.

‘Rising inflation combined with slowing wage growth means that real wage growth has already slowed from 2.1 per cent in January to just 0.6 per cent in August and will probably slow further over the rest of the year.

‘What’s more, the likely fiscal consolidation coming in the Budget will probably be in the range of £30billion, most of which will fall on households, dragging on disposable incomes. ‘

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Brits stocking up on GOLD helps high street claw back ground ahead of grim Budget – with retail sales hitting highest level since 2022

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