Plus Group has appointed Matt Cordas as group commercial director as it continues its expansion across the UK financial advice sector.
Cordas joins from St James’s Place, where he spent over a decade in senior marketing leadership roles, including head of marketing and chief of staff to the marketing director.
During that time, he led national campaigns to attract, support and retain advisers, helping shape SJP’s brand and growth strategy through one of its most successful periods.
He is a well-known figure across the profession, having contributed to cross-industry initiatives such as the Future Financial Adviser platform and the New Talent Alliance, aimed at strengthening collaboration and innovation within financial advice.
He’s also recognised as a LinkedIn Top Voice in financial services (one of 30 in the UK), regularly sharing insights and practical marketing advice with thousands of professionals across the sector.
At Plus Group, Cordas will oversee commercial strategy, partnerships and proposition development across the firm’s growing service lines – including paraplanning, client servicing, marketing support and the AI-powered social media and content platform Halio.ai.
Cordas said: “Plus Group has built a reputation for quality and trust, supporting thousands of advisers over the past decade. The next chapter is about scale – helping thousands of firms simplify, grow and deliver outstanding client experiences. I’m excited to help drive that evolution.”
Scott Daniels, co-founder of Plus Group, added: “Matt’s appointment reflects our ambition to accelerate Plus Group’s growth and deepen our partnerships across the profession. His experience, influence and understanding of the adviser landscape make him an outstanding addition to the leadership team.”
Founded over a decade ago, Plus Group is one of the UK’s leading outsourced partners to financial advice firms.
The group provides a suite of integrated support services – including paraplanning, client servicing, administrative support, marketing and digital solutions – designed to help firms scale efficiently and focus on delivering exceptional client outcomes.
