Over half of UK financial advisers are failing to proactively engage clients on the Great Wealth Transfer, jeopardising a potential £7tn asset opportunity, according to new research.
Data from Unbiased Pro reveals that 52% of advisers either “rarely” or “never” discuss intergenerational wealth planning with their clients.
This is despite the transfer of wealth being predicted to reach £7tn over the next 30 years in the UK alone.
Behind the Headlines: Preparing for the great wealth transfer
The research highlights a significant disconnect between adviser priorities and their day-to-day client engagement.
While firms listed client acquisition (34%) and client retention (23%) as their top two business priorities for the year ahead, only 19% reported “frequently” engaging clients on wealth transfer.
A further 29% said they discuss the topic “occasionally”, while over a quarter (26%) admitted to not discussing it at all.
Matt Cockayne, chief revenue officer at Unbiased, warned that the industry has entered a “transformative era” where inaction could cost firms dearly.
“With billions of pounds changing hands annually, advisers face a pivotal moment: the next generation of wealth holders brings new expectations, digital-first behaviours and a demand for more personalised, transparent advice,” he said.
“This isn’t just a challenge; it’s a generational opportunity to redefine client relationships and build enduring value across families.”
The platform, which introduced over £37bn of assets into the industry in 2024, has urged advisers to build relationships with heirs to ensure continuity.
