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As is usually the case after Consumer Electronics Show (CES), older flagship tech products have began to drop in price—including TVs. One of is Samsung’s beloved “The Frame” TV. The 65-inch model from 2024 is currently on sale for $997.99 (originally $1,997.99), a more than 50% discount and the lowest price it has been, according to price-tracking tools.
The biggest size, the 85-inch series, is also seeing a record low price, and is currently $2,374.95 (originally $4,297.99). The newer Pro version of The Frame TV that was introduced last year is also discounted, with the 65-inch version going for $1,099.99 (originally $1,799.99), but there are no bigger sizes of that model.
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$997.99
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Save $1,923.04
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Save $700.00
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Samsung’s The Frame smart TVs have come a long way since their 2017 debut. Launched to appeal to the crowd that wants a big TV but doesn’t want that TV to dominate their decor, its main feature is an anti-reflective matte display that gives it a “framed artwork” vibe—and with 4K picture quality. As the name implies, the allure of this TV is that it can double as a digital art frame thanks to its anti-glare matte display and customizable frame.
If you’re skeptical a TV can really look like art, my brother fooled me into thinking his 2022 model was an actual painting. The matte screen does a good job of making the TV look unlike a TV while not impacting the viewing experience (it’s actually great for bright rooms that might otherwise result in a lot of glare on the screen). That version received only an “average” review from PCMag, mainly due to poor contrast and the price. The 2024 version offered notable improvements, including a 120Hz refresh rate and 4K resolution with a Quantum 4K processor. The latest 2025 Pro version also adds wireless connectivity, which makes it easier to hang on the wall with no cable clutter.
You can buy frames separately to suit your taste—this guy on TikTok even kitted his out with a Harry Potter theme.
