This 55-Inch Samsung OLED TV Was Already a Great Value, and Now It’s $500 Off?

OLED TVs are not for everyone. They are dimmer than LEDs, can suffer from burn-in, and they are much more expensive. The upside comes in the contrast and colors, which are exponentially better, resulting in just about the best picture quality you can get with the current generation of TVs.

If you’re looking for an OLED that offers the best value for your money in 2026, consider the 55-inch Samsung S90F OLED. It’s always been a great value option, but right now it’s going for $1,097.99 ($500 off the list price of $1,597.99). This is the lowest price this TV has ever reached, according to price tracking tools.

The S90F is the lowest-priced OLED TV from Samsung’s 2025 lineup, and a step below the more premium S95F. For around half the price, the S90F cuts out some features that might not be essential for you anyway: It has lower brightness (though it’s still pretty good—see below), no anti-reflective coating, and no connection box (that is, an external input/output hub with HDMI, power, and USB for reducing cable clutter). If you don’t plan on putting this TV in a well-lit space or do most of your watching in the evening, and you don’t care for the connection box, this model offers an incredible value for the money. For $1,097.99, you’ll be getting an OLED with premium specs for a budget price.

This TV has been one of the best-value OLEDs you can buy since its 2025 release. It offers a dynamic picture and excellent gaming brightness that you won’t find in other TVs at this price point. According to CNET’s review, the brightness in game mode is especially great when compared to its main competitor, the LG OLED C5, which is currently on sale for $1,046.99 (originally $1,156.99).

If you want to watch a premium-quality picture on TV while getting the most for your money in 2026, the S90F is a your best option, especially for gamers who need a brightness boost for sessions during the day.