Morgan Stanley is preparing to expand its Bitcoin and crypto offering beyond simple access, with plans that span spot trading on E*TRADE, a longer-term move toward native custody and an internal exchange stack, and early-stage exploration of yield and lending services backed by Bitcoin.
The roadmap was outlined onstage at Strategy World 2026 in Las Vegas by Amy Oldenburg, Morgan Stanley’s head of digital asset strategy, during a discussion with Strategy President and CEO Phong Le at the Bitcoin for Corporations conference.
From ‘Renting’ Bitcoin Rails To Building Them
Oldenburg framed Morgan Stanley’s near-term step as enabling E*TRADE clients to “buy and sell crypto, spot crypto,” via a partnership, before potentially moving to “a native custody and exchange solution” over the next year. She suggested that would put Morgan Stanley in position to be “the first major bank” to offer that combination in-house.
Oldenburg asked why the custody-and-exchange layer matters strategically. The answer, she said, comes down to control, trust, and liability. “It’s a natural. We really need to build this out internally. We can’t just primarily rent the technology to do this,” she said. “People expect Morgan Stanley, they trust our brand, to be no-fail. And when you sit in that position, you have a significant responsibility to your clients to make sure that you’re delivering that in any level of technology.”
For Morgan Stanley, custody is not just another feature in the product checklist, it changes the bank’s role and responsibility. “It’s a totally different environment to know that you are custodying your assets,” Oldenburg continued. “You have legal custody with Morgan Stanley, and Morgan Stanley is overseeing those assets for you. There’s always those that are going to want to self-custody. That’s a natural part of this space, especially in the Bitcoin space.”
Oldenburg also positioned the push as a response to client behavior: crypto wealth exists, but not necessarily where Morgan Stanley can serve it. With “$8 trillion in assets on platform,” Le pressed the commercial logic that “people have crypto assets off platform.” Oldenburg agreed and characterized the pool as material, saying it is “a considerable number” of “current clients.”
Oldenburg linked her thinking on adoption back to her prior career running Morgan Stanley’s emerging markets investing business, arguing she has watched Bitcoin and crypto usage develop up close for years. “This has been a very, very long journey for me, being on the ground with many of these companies and investors and users of cryptocurrencies early on,” she said, adding that the goal now is to provide services as crypto “continues to mainstream and institutionalize.”
Morgan Stanley’s new Head of Digital Asset Strategy confirms the bank is building out Bitcoin trading, lending, yield, and custody services. pic.twitter.com/v1qrS2MQ4t
— TFTC (@TFTC21) February 25, 2026
Oldenburg confirmed that yield and lending against Bitcoin are not theoretical topics inside the firm. Asked directly whether Morgan Stanley might offer “yield and lending services against that Bitcoin,” she replied: “Absolutely. That’s part of the discussion and the exploration. It’s a natural part of the roadmap to continue to explore.”
She added that the bank is still early in designing those products, while noting renewed activity in onchain credit markets. “I think we’re in a very early journey on that, just in terms of the number of products that are out in the market,” she said. “I think we’ve seen, even this year, a little bit surprised at how much momentum there is around DeFi lending.”
In October last year, Morgan Stanley classified Bitcoin as “digital gold,” citing its fixed supply, decentralized architecture, and perceived role as a hedge against macroeconomic instability. The firm also recommended a 2%–4% allocation to digital assets.
At press time, Bitcoin traded at $68,138.
Featured image created with DALL.E, chart from TradingView.com
Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
