Apple has been on a budget kick of late. Last Monday, the company announced the iPhone 17e, a $599 device that does just about everything most of us would expect our iPhones to do. Two days later, it unveiled the MacBook Neo, a $599 laptop that, despite running an iPhone chip, holds its own against Macs with M-series chips designed for macOS.
While these products may sell well (particularly the Neo), Apple isn’t exactly going full bargain bin. In fact, rumor has it that Apple is currently working on a lineup of products on the opposite end of the spectrum. This rumored “Ultra” line would include new machines and devices that will cost quite a lot, but also offer quite a lot for the price. While rumors about these products abound, a new batch of reporting from Bloomberg’s Mark Gurman, who has a solid track record for insider Apple knowledge, gives us a clearer picture of what could be coming in the near future.
Gurman concedes that the “Ultra” moniker is not something Apple is necessarily adding to all these devices, but it would track, seeing as the company already uses it for the Apple Watch Ultra, CarPlay Ultra, and Ultra chips. Maybe the devices discussed below will ship with the name, and maybe they won’t, but these are the three high-end Apple products Gurman says are in the pipeline for this year.
Apple’s foldable iPhone may cost $2,000
Apple has long been rumored to be working on an iPhone that unfolds into a “tablet,” which will almost assuredly be Apple’s most expensive iPhone ever. Like other foldable smartphones, this device will probably have an MSRP that would make buyers of traditional smartphones raise an eyebrow (or two). Gurman predicts the iPhone Fold could be priced around $2,000, or about double the price of a new iPhone 17 Pro.
That $2,000 isn’t for nothing: Gurman says the iPhone Fold comes with a “massive” inner display, in-display sensors, four cameras (one selfie cam, one on the inner display, and two on the back), and Apple’s upcoming C2 modem. It may even use Touch ID rather than Face ID.
Apple could call this the iPhone Ultra, or more likely, the iPhone Fold. While we don’t know the name for sure, Gurman believes the phone will drop this year.
Apple’s new AirPods could come with cameras
“AirPods Ultra” wouldn’t sound out of place in Apple’s lineup, assuming they could justify the name. Embedded cameras would probably do the trick. That’s what Gurman says Apple’s next-gen AirPods will offer. These cameras won’t be for taking photos or videos, however. Instead, Gurman says the goal is for Siri to access the camera feed to power its visual intelligence, Apple’s feature that uses AI to answer questions about what’s in front of you.
Right now, you need to use a compatible iPhone for visual intelligence: You point your iPhone’s camera at what you want to know about, ask your question, and Siri does its best to answer. But with AirPods Ultra, you could keep your iPhone in your pocket (or at home, potentially), and still have Siri “see” what you’re looking at.
What do you think so far?
That might not dissuade anyone who has serious privacy concerns about hidden cameras in accessories like smart glasses, but the design definitely isn’t for the end-user to record images from their AirPods. So there’s that.
Apple’s next-gen MacBook Pro will finally have an OLED display
The iPhone has an OLED display; the iPad Pro has an OLED display; the MacBook Pro has a mini-LED display. What gives, Apple? Mini-LED displays can look great, don’t get me wrong, but OLED is still king, especially considering the “bloom” effect the former is known for.
According to Gurman, the MacBook Pro’s time has finally come: Apple’s next-gen high-end laptop will ship with an OLED display—and will almost certainly jump way up in price because of it. Gurman points that that the iPhone Pro’s MSRP inflated by 20% after switching to OLED. Seeing as the M5 Pro MacBook Pro now starts at $2,199, the OLED MacBook Pro could roughly cost an additional $400. It could start at $2,599 for the same processing power, just with a better display.
Would Apple call this the MacBook Ultra? Perhaps, if it really does place it above the M5 Pro MacBook Pro line. Apple could also run with something that incorporates OLED in the name, like MacBook Pro With OLED, or OLED MacBook Pro. But given the company’s other Ultra products, MacBook Ultra has a nice ring to it.
