Your home has a style, but that style was decided for you long before you went into a store. Those decisions were made by buyers who attend shows like The Inspired Home Show, where popular brands from around the world showcase their latest housewares to retailers, who then stock those products in the stores we shop. As a new homeowner myself, I wanted to see what’s coming to stores, so I planned to attend The Inspired Home Show in Chicago from March 10-12. Suffice it to say, there’s a lot to see.
What is The Inspired Home Show?
The Inspired Home Show is organized by the International Housewares Association, a nonprofit trade organization committed to “maximizing the success of the home and housewares industry.” They host the show annually in March, with over 2,000 brands in attendance to showcase their products, network with buyers and tastemakers, and share the latest housewares trends and innovations. The trade show is broken into four categories: “Clean + Contain,” “Dine + Decor,” “Wired + Well,” and International Sourcing.
How attending a housewares expo changed the way I’ll shop
When I bought my first home in November, I began to realize how much discoverability played a role in what I put into my home. Much like how the tables at my local bookstore or the first page of search results that determine what I read, the stock at retailers like Walmart, Home Depot, or Target often shapes the possibilities for my kitchen’s function, the organization in my linen closet, and the appliances on my counter long before the thought crosses my mind. Admittedly, I don’t often care about those things—I rarely find the shelves of big-box stores lacking in options, let alone online shopping as a whole—but I chose to approach the expo with the imagination of a fantasy draft night. Stores are making picks, but what if I don’t like their choices? Being more aware of brands and their products allows me to make my own.
Being aware of brands, products, and sales is generally part of my job, but as a tech-focused brand, my attention leans far more toward Apple, Google, and Microsoft than toward Dreo, Carote, and Vacane. The prevalence of online shopping for tech makes my options for the best tablets, fitness trackers, and digital notebooks feel meaningful. But since becoming a homeowner, I’ve come to realize the prevalence of housewares and home tech is just as broad, only its options are much less known. The more I learned to view housewares, tools, and home tech as a spectrum of countless brands, the more I want to be able to separate the wheat from the chaff.
The housewares market is full of cheap, low-quality crap, and for most of my life, I furnished my apartments with kitchenware, appliances, and cleaning tools as inexpensively as possible. Much of that was due to financial constraints, which I understand only too well. I rolled my eyes when I was told that “there’s nothing more expensive than cheap shoes” when cheap shoes were all I could afford. But my habit of buying cheap housewares persisted for two reasons: a resistance to consumer manipulation (I still remember the first infomercial product I bought as a teen that turned out to be junk), and the belief that housewares brands were all the same.
What do you think so far?
The first of those reasons remains. I religiously use ad blockers online, snooze algorithmic suggestions on social media, and block brands on Instagram. To date, I have nearly 10,000 accounts blocked on Instagram alone, where I manually block every account that tries to sell me a product I don’t need.
Credit: Jordan Calhoun
But the belief that all housewares brands are the same has fallen apart, and walking the showroom floor at a convention dedicated to the industry’s evolution reminds me just how much thought goes into an industry I once easily ignored.
Check out the 2026 Global Innovation Awards winners
Of course, not everyone can attend trade shows, especially ones closed to the public. And while your own brand opinions may come from personal trial and error, word of mouth, YouTubers, or online forums, I hope to include more home-related expos and conventions in the mix. Only when we know what’s available can we make more informed choices of our own, directly from the companies we trust, rather than limiting ourselves to store shelves. To that end, take a look at the winners of the International Housewares Association’s 2026 Global Innovation Awards. You can also check out my experience at the Inventors Corner, where 32 smaller brands share their niche houseware innovations that they hope catch on. Finally, you can stay tuned for the coolest brands I saw at The Home Innovation Show by subscribing to our Home & Garden newsletter, Smarter Home & Living.
