Advise Wise, which provides financial advisers with a free web platform to help recommend equity release products to their clients, has appointed Aaron Conlon as its new managing director.
Conlon has worked for over a decade in the financial services industry. Before joining Advise Wise, he was managing director of equity release brokerage Fluent Lifetime, which he founded in 2018.
Prior to this, he served as director of operations and change at More2life and as proposition director for later life and wealth at Mortgage Advice Bureau.
In his new role, he will play a pivotal part in Advise Wise’s strategic initiatives aimed at expanding its proposition within the later-life market.
“I am thrilled to join the dynamic team at Advise Wise and lead the charge in driving growth and expansion within the later life market,” said Conlon.
“Advise Wise has a stellar reputation for its commitment to excellence and client-centric approach, and I look forward to building upon this legacy to deliver even greater value to our clients.”
“We are delighted to welcome Aaron Conlon as our new managing director,” said Jonathan Thirkill, CEO and founder at Advise Wise.
“Aaron’s extensive experience and strategic vision make him the ideal leader to steer Advise Wise through its next phase of growth.
“We are confident that under his guidance, Advise Wise will continue to thrive and set new benchmarks in the industry.”
Advise Wise said Conlon’s appointment underscores its commitment to staying at the forefront of innovation and delivering best-in-class financial solutions to its clients.
