Fidelity Investments is expanding its push into private markets with the launch of two new model portfolio suites for wealth managers, including exposure to private credit.
The new turnkey model portfolios will give eligible registered investment advisers and broker-dealers access to private equity, private credit and private real estate.
Wealth managers will be able to access the offerings through Envestnet, with availability on additional platforms planned in the coming months, Fidelity said.
“Wealth managers recognise the potential for private markets to differentiate their practice and diversify portfolios but often struggle with the time needed for research and due diligence,” said Amanda Robinson, head of wealth advisory managed solutions specialist distribution at Fidelity. “These new additions to our suite of turnkey models provides advisors the tools they need to offer private markets exposure at scale.”
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The two turnkey portfolios are branded Fidelity Model Portfolios with Private Markets and Fidelity Model Portfolios with Private Markets – ETF Focused.
The move by Fidelity comes as private credit is increasingly moving into wealth management channels, driven by demand from investors.
Alongside the portfolio launches, Fidelity is also introducing a continuing education-accredited learning programme designed to help advisers build and apply their knowledge of private markets.
Read more: Fidelity bolsters private assets team
“As interest in alternative investments grows, so does the need for education,” said Michael Scarsciotti, head of investment specialists at Fidelity.
Fidelity Investments has $17.5tn (£13tn) in assets under administration, including $6.8tn in discretionary assets, as of 30 September 2025. Its alternatives line-up consists of more than 65 funds with more than $50bn in assets under management.
The news follows Fidelity’s launch of custom model portfolios incorporating alternative investments in June 2025 and comes after the firm introduced two collateralised loan obligation exchange-traded funds in February.
