Fulcrum Asset Management has appointed Karl Sternberg as senior independent adviser for its alternative solutions business, aiming to attract endowments and family office capital.
In his role at Fulcrum, Sternberg will provide strategic guidance to the team and take on additional clients for its open-architecture strategies, the firm said.
“As the breadth of clients we are working with increases, Karl can help us understand their needs better, which we believe ultimately increases the chances of delivering strong outcomes,” said Matt Roberts, head of Fulcrum alternative solutions.
Read more: Fidante acquires minority stake in Fulcrum AM
Sternberg has previously worked as chief investment officer for world ex-US at Deutsche Asset Management and at Axiom in Australia following its acquisition by Deutsche.
He also founded Oxford Investment Partners, helping a number of colleges professionalise their investments and providing access to a broader range of assets. In addition, he has served as chairman of the Christ Church Investment Committee and managed the St Catherine’s College endowment as a Morgan Grenfell client.
Read more: Fulcrum appoints chief strategy officer
“I am very much looking forward to getting to know even more of the team and to provide advice to Fulcrum on how to optimally construct portfolios to appeal to endowments and family offices,” said Sternberg.
Fulcrum has capabilities in discretionary strategies, alternative solutions and quantitative strategies, managing £7bn of assets.
Read more: Fulcrum AM: Some degree of ‘adverse selection’ is acceptable
