Paid surveys may seem like easy money, as you can complete them anywhere, at any time, to earn gift cards or points that can be redeemed for cash. Naturally, scammers are using this model to collect your personal data and promising huge rewards that never materialize. According to a report from Malwarebytes Labs, bad actors are luring users into taking surveys through malvertising ads claiming you’ve won a Walmart voucher for hundreds of dollars. All you have to do is answer a few questions—easy enough—but you’re actually handing over information that can be used to target you even further.
Surveys promising big rewards are a scam
These scams start with malvertising (malicious advertising) like website pop-ups and banners, spam emails, and social media ads stating that you’ve been selected to receive a “free” gift card worth hundreds of dollars. The fake ads use official logos from recognizable brands, which build trust, along with countdown timers, which promote urgency. You may think you’ve gotten lucky, and all you have to do is take a short survey to earn a big payout.
When you click through, though, you’re redirected to a fake rewards page, which may also look credible thanks to stolen branding. You’ll be prompted to provide personal information, such as your name, phone number, email, and address, as well as indicate interest in topics like home repair and insurance. You may be redirected again based on your answers—to a spoofed home improvement site for FindMyWindowPro or Renewal By Anderson, for example—where you’re prompted to provide even more data.
This endless loop of surveys doesn’t end with a gift card payout, and along the way, you’ve handed scammers a lot of information that can be sold and used to target you with much more personalized scams in the future based on interests you’ve handed them.
Survey scams may seem like simply a waste of time rather than a real threat, since you don’t lose any money right away. But you may see more spam calls and believable phishing emails as a result.
Avoid fake survey scams
Like all scams, this one plays on emotion: notably, the excitement of getting lucky and winning big. You’re lured in with a sense of urgency and the illusion of low effort. Scammers also use real branding to make the scheme seem more credible.
As always, these elements should raise suspicion. Retailers are almost never offering promotions that are too good to be true, and you should never provide personal information in exchange for a “free” prize. If you do click through one of these ads, look carefully at the URL, which is almost certainly not the retailer’s official domain.
What do you think so far?
How to actually get paid for taking surveys
You can get paid to take surveys or test apps and games, though you certainly won’t earn the hundreds of dollars promised in survey scams. The pay is low for the time invested (in most cases, a few dollars per hour) and some survey platforms require you to hit a minimum amount earned to request a payout. You typically have to engage consistently and across multiple platforms to make it worthwhile.
NerdWallet compiled a list of popular survey-for-money apps, including Make Money, Eureka, InboxDollars Surveys, Google Opinion Rewards, and Swagbucks. Reddit users also suggest Survey Junkie and Branded Surveys. Prolific is a relatively high-paying platform, though you have to join a waitlist to gain access.
Of course, you should know that even legitimate survey sites collect a lot of personal information, such as your birth date, zip code, phone number, and health history. All of this may be sold to data brokers, and there’s always a risk of a data breach that could lead to identity theft. Be sure to weigh the risks and rewards of signing up for these platforms.
