When you hit the share button on social media apps such as Instagram, Facebook, or Threads, these sites tack on a tracker to the link you’re sharing. This tracker means that Instagram can tell who you’ve shared the link with, and it likely uses this information to further optimize its algorithm for ads. While the tech here is sneaky, it is easy to remove tracking information from these links.
It’s actually pretty easy to spot a link that has trackers. To check it out, copy the link to any Instagram post and paste it somewhere safe, like your notes app. A normal Instagram link looks like this:
https://www.instagram.com/reel/DVrMKVVAaBi/
The same link with tracking has a bunch of additional characters at the end:
https://www.instagram.com/reel/DVrMKVVAaBi/?igsh=cGd5cGx4enJmcThu
Every character after that ? is used to identify that your profile shared the link. While this example highlights Instagram, the same thing happens on many other apps and websites. Facebook, Threads, Reddit, YouTube, Amazon, and many others use some kind of tracking parameters in links to see how people arrived at a certain post or a page. These trackers have some legitimate use cases, such as tracking affiliate links to pay commissions or keeping tabs on social media traffic.
In some cases, however, these tracking links serve no purpose other than to identify who shared the link with you, and who you’re sharing links with. That can be used to identify people you’re close to, which in turn, helps social media giants deliver targeted ads to you and your friends or loved ones. It can also compromise your privacy, since someone opening your link will see your account was the one to originally share it—even if you don’t share that link directly with them.
What do you think so far?
How to remove tracking links
The easiest way to remove tracking links is to manually delete the tracker from the URLs. This is quite easy to do on desktop browsers, where you have larger screens that let you see and delete tracking parameters from long URLs. In the case of Instagram, you can safely delete the part after the ? in most URLs. The same often applies to links from other social media sites too.
To automate this process on desktop, you can use the built-in Copy Clean Link feature in Firefox, as well as similar features in browsers like Brave. Just right-click any link and select Copy Clean Link to remove its tracking parameters. You can also use uBlock Origin to remove tracking from URLs. In the extension’s settings, go to Filter lists and enable URL Tracking Protection. The ClearURLs extension for Firefox or Microsoft Edge used to be a good option here, but it hasn’t been updated in a while, and it may break some links, so I’d recommend avoiding it.
If you have an iPhone, you can install the Anonymize Meta Sharing shortcut, which removes tracking parameters from Facebook, Instagram, and Threads links. Just copy the link, run the shortcut, and it’ll give you a tracking-free version of the same URL. If you’re on Android, or want an alternative on iOS, there’s also a simple website called URL Clean that removes tracking from links. You can use it to remove some kinds of tracking, but you should note that it breaks some URLs.
