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Industry reacts to reported Treasury U-turn on cash ISA limits

July 12, 2025
in Retirement
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Industry reacts to reported Treasury U-turn on cash ISA limits



The financial services industry has delivered a mixed response to reports that chancellor Rachel Reeves will not announce changes to Cash Isa limits in her Mansion House speech next Tuesday.

The move would mark a significant climbdown after earlier hints that the government could restrict Cash Isa allowances to drive more savings into UK equities, potentially unlocking billions in capital for economic growth.

Many welcomed the apparent reversal, warning that rushing reforms could harm savers without meaningfully increasing investment.

Others, however, called the decision a missed opportunity to modernise a system they say discourages long-term wealth creation.

Sarah Coles, head of personal finance at Hargreaves Lansdown, said the decision “makes perfect sense”, giving government time to assess other investment-boosting measures.

“Changing the boundary on advice and guidance will be truly transformational,” she said.

“Targeted support will help more people build confidence and branch into investing because it’s right for them, not because they’re pushed to retain their Isa allowance.”

Steven Cameron, pensions director at Aegon, also welcomed the pause, arguing that cutting back allowances “may not be the best way forward” and would only complicate the Isa landscape.

He added: “A better alternative is to equip consumers to make informed decisions. Targeted support could help many of the seven million people holding over £10,000 in cash with no advice to consider investing for better long-term outcomes.”

Jason Hollands, managing director of Bestinvest by Evelyn Partners, was more cautious. He agreed that restricting tax-efficient cash savings would “expose more hard-earned savings to tax” and disproportionately affect cautious savers.

“If we are to get more people investing, I’d urge the chancellor to consider more constructive moves like scrapping stamp duty on UK share purchases within Isas,” he said.

But not all commentators viewed the reported U-turn as progress.

Michael Healy, UK managing director at IG, called it “a big win for the defenders of a broken system”.

“£300bn is currently stagnating in Cash Isas, earning paltry returns and doing nothing for the British economy,” he said.

“Cash Isas are too often positioned as safe, but they hold back a generation from building real, lasting wealth. The chancellor should be ripping up the cash Isa and consigning it to history.”

Olly Cheng, financial planning director at Rathbones, said the Mansion House speech remains a key opportunity for the chancellor to take bold action on Isas, pensions and the advice gap.

“With pressures mounting on the public purse, the chancellor could flip the script from crisis to confidence,” he said.

Editorial Team

Editorial Team

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