“From the start, the notion of Fit Me was to make people feel represented both in the shades and the products, but also in all of the campaigns and activations that we do,” Ayyagari says. Featuring 40 AAPIH creatives, athletes, business owners, and more, Face The Difference is spotlighting the diversity that exists in the Asian community. The impressive cast of Maybelline’s campaign includes Jenn Tran, the first-ever Asian-American Bachelorette, Jing Gao, founder and CEO of the popular (and delicious) Fly By Jing, Olympic figure skater Maia Shibutani, content creator Cynthia Victor, and Svetha Nallapaneni, professional dancer and Radio City Rockette.
