Alltrust has partnered with Platform One to launch a white-label investment and custody platform in the UK.
The £2.5bn pension provider’s aim is to provide “innovative and flexible” investment solutions which it claims will “enhance the operational efficiency and service delivery” of its platform.
The new platform will offer the full spectrum of Alltrust products including simple Sipps, full Sipps, family pension trusts and small self-administered schemes (SSAS).
All of these will be provided at the platform price of 10 basis points.
The alliance facilitates technological leverage for both Alltrust and Platform One.
The businesses said it showcases a “successful model of how fintech integrations can drive enhanced value and capabilities in the financial services sector”.
Alltrust managing director James Floyd said the white-label solution presents a “client-centric” offering that “notably enhances” the firm’s value proposition.
“It bolsters our commitment to supporting IFAs and clients with efficient solutions, which are fundamental to our business strategy,” he added.
Platform One provides four core services: brokerage; custody; front- and back-end technology; and pension administration.
The modular proposition means businesses can plug into any of the core services to create their own system.
The agreement with Alltrust will see the pension company use the brokerage, custody, and technological parts of those four core services.
Platform One chief executive Alex Cowan-Sanluis added: “We’re known for our UK wrap platform but, as this fantastic partnership with Alltrust shows, we also have the flexibility to provide our services in a myriad of ways for businesses across the wealth management and financial services spectrum.
“This arrangement showcases our ability to help businesses launch propositions using the modularity of our technology.
“Our software as a solution/infrastructure offering is growing from strength to strength as we continue to prove ourselves at the forefront of wealth technology.”












