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Sainsbury’s has expanded its personalised discounts scheme for shoppers using its Nectar card.
The supermarket chain rolled out its its ‘Your Nectar Prices‘ programme to checkouts across Britain from 25 July.
With Sainsbury’s Your Nectar Prices scheme, Nectar app or Sainsbury’s Nectar website shoppers can get up to 10 personalised discounts every week on items they purchase regularly or which are recommended to them.
Now, they will be able to do so at the tills as well. However, the discounts must be ‘unlocked’ each week via the Sainsbury’s website.
To access the savings, shoppers must be digitally registered with Nectar. This can be done online or via the Nectar app.
Click to unlock: Shoppers have to ‘tap to unlock’ their Your Nectar Prices online or on the app to use in-store or online
Click to unlock: Shoppers have to ‘tap to unlock’ their Your Nectar Prices online or on the app to use in-store or online
Once registered, loyalty members need to clock on the ‘tap to unlock’ Your Nectar Prices button in the Nectar app or website every week. If you do not do this, the Your Nectar Prices savings will not be applied when you shop.
Shoppers accessing Your Nectar Prices via Sainsbury’s need to have version 11.8 or later of the Nectar app from the Apple App Store or Google Play Store, Sainsbury’s said.
The offers available for Your Nectar Prices products are only valid for seven days, before the next selection of offers drops on a Friday.
Sainsbury’s claimed the Your Nectar Prices scheme could save customers more than £150 per year.
The supermarket said it had generated over 17billion personalised discounts through the Your Nectar Prices scheme.
It said the expansion to supermarket checkouts will allow more than 8.5million more shoppers to access Your Nectar Prices while they shop in stores.
Sainsbury’s shoppers can still benefit from Nectar Prices, which are discounted prices available to all Nectar customers on selected products when they shop. Shoppers can combine both schemes for maximum savings.
For shoppers not wishing to register online or sign up to the app, Sainsbury’s said: ‘If you do not want to register digitally, you can still access great prices in a number of other ways when you shop at Sainsbury’s, such as Nectar Prices and our Aldi Price Match campaign.’
The move forms part of the supermarket’s drive to ramp up personalised offers for shoppers.
Objective: Supermarkets like Sainsbury’s is bolstering its loyalty scheme in a bid to boost their bottom lines
Mark Given, chief marketing, data and sustainability officer at Sainsbury’s, said: ‘Over the past few years, we’ve made significant strides with Nectar, with Nectar Prices being a big part of that success, bringing great value to millions of customers.
‘But what really sets us apart is that we’re leading the way by making loyalty personal.
‘Shoppers want to feel recognised and rewarded and while Nectar Prices are for everyone, we know our customers love an offer that is made just for them.
‘That’s exactly what Your Nectar Prices delivers – it’s about giving customers those extra savings on the products they love and buy most.’
He added: ‘Every week over a million customers are making the most of their personalised discounts and, by rolling this out to our checkouts, we’re opening the door for millions more to grab fantastic offers on the items they already purchase and maybe even discover some new favourites.’
Responses on X from shoppers have been mixed.
One Sainsbury’s shopper posting on X said: ‘Your new Nectar prices email comes in early afternoon Friday, before which many hundreds of customers like us, have done their main shop. Please bring it forward at least 24 hours or are you doing it on purpose?!’
Another shopper said on X: ‘Changing Nectar Prices so you have to unlock them in the Nectar app each week is inconvenient for customers, shame you’re moving to this.’
First launched four years ago, Your Nectar Prices spans product categories including fresh food, household, health & beauty, baby and pet care.
According to a survey from consumer group Which? last year, 74 per cent of shoppers have a Tesco Clubcard, while 50 per cent have a Nectar card.
Having a Tesco Clubcard gives shoppers access to Clubcard Prices, which are available on selected products at Tesco. Only shoppers with a Tesco Clubcard have access to Clubcard Prices.
Shoppers using the Tesco app can get personalised coupons to upload to their Tesco Clubcard to use online or to scan in-store.
Supermarkets are vying to lure in more shoppers via loyalty schemes in a bid to boost their bottom lines.
In November, following a probe, the Competition and Markets Authority said supermarket loyalty schemes do offer real savings.
The CMA analysed approximately 50,000 grocery products on promotion and found that 92 per cent offered genuine savings against the usual price, despite the perception from 55 per cent of shoppers that ‘usual’ prices were raised to make loyalty deals more appealing.
The watchdog’s report found ‘very little evidence’ of supermarkets inflating their ‘usual’ prices to make loyalty promotions seem like a better deal.
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