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Home Retirement

Sandell to take over as Shepherds Friendly CEO

October 1, 2025
in Retirement
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Sandell to take over as Shepherds Friendly CEO



Jonathan Sandell will take over as CEO of Shepherds Friendly at the beginning of 2026, subject to regulatory approval.

He will replace current chief executive Ann-Marie O’Dea, who is stepping down after more than 10 years in the post.

With more than 20 years of experience in leadership roles in the financial services sector, Sandell will add significant expertise,to the role.

In a previous role at Prudential UK and Europe, he managed the £40bn retail product portfolio and was responsible for redesigning the company’s pensions and retirement proposition.

He is currently customer and proposition director at Lloyds Banking Group.

Sandell will continue with the transformation process O’Dea initiated at Shepherds Friendly, which has been enjoying a period of significant growth and change as it gears up for its 200th anniversary next year.

Shepherds Friendly celebrates 150,000 policy milestone with TV campaign

The mutual society has recently engaged a new technology platform provider as part of its bid to widen its customer base and has also forged new partnership agreements with a number of intermediary networks.

Sandell said: “I’m honoured to be joining Shepherds Friendly at such an important time in its history.

“During my discussions with the board, I’ve been really impressed with how the society is positioning itself and its culture.

“The concept of mutuality and Shepherds Friendly’s member-first approach really resonates with me, and the organisation has serious pace and momentum behind it thanks to the fantastic job Ann-Marie has done as CEO over the past decade.

“I look forward to leading the next phase of its transformation.”

O’Dea added: “After almost 20 years at Shepherds Friendly, it was not an easy decision to step down from the role.

“However, I’m confident I’m leaving the organisation in safe hands with Jonathan’s appointment, and we’ll be working together to ensure a smooth transition.”

Shepherds Friendly chair Mark Myers said: “We thank Ann-Marie for her outstanding leadership during her time as CEO.

Mark Myers, She has played a pivotal role in guiding Shepherds Friendly through an important period of growth and change, and her departure marks the end of an era.

“We are confident Shepherds Friendly will continue to flourish under Jonathan’s leadership and are delighted to have him join us as we move into our third century.”

Editorial Team

Editorial Team

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