World Liberty Financial (WLFI), a crypto venture affiliated with US President Donald Trump, plans to distribute 8.4 million WLFI tokens worth about $1.2 million to early participants in its USD1 stablecoin loyalty program.
The airdrop will reward users who joined the USD1 Points Program, launched two months ago to promote adoption of World Liberty’s US dollar–backed stablecoin. Participants have earned points by trading USD1 pairs on partner exchanges and maintaining balances.
“The criteria and eligibility for earning points and rewards and distribution details may vary based on each exchange’s rules,” the company said in a Wednesday post on X.
World Liberty added that the initial WLFI distribution will occur on six exchanges, including Gate.io, KuCoin, LBank, HTX Global, Flipster and MEXC, with eligibility and rewards determined by each platform.
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World Liberty to expand points program
World Liberty said the points initiative will expand to include new venues, decentralized finance integrations and more ways for users to earn and redeem rewards. “This is only the beginning,” the company wrote.
USD1, issued by World Liberty Financial and custodied by BitGo, ranks as the sixth-largest stablecoin globally with a market cap of $2.94 billion, according to data from CoinMarketCap.
Earlier this year, Eric Trump revealed that Abu Dhabi investment firm MGX will use USD1 to settle its $2 billion investment in Binance, marking the first institutional investment in the exchange.
WLFI is currently trading at $0.14, down 0.5% over the past 24 hours, data from CoinMarketCap shows. The token is down nearly 70% from its all-time high of $0.46 registered in September.
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Trump’s crypto empire nets over $1 billion in profit
Trump’s second term has coincided with a massive surge in his personal fortune, fueled largely by the family’s cryptocurrency ventures. According to a recent Financial Times investigation, Trump’s crypto empire has generated more than $1 billion in pre-tax profits over the past year.
At the center of this windfall is World Liberty Financial. Trump disclosed $57.4 million in income from the firm in June. However, the family’s stake surged to $5 billion after a recent token unlock. The FT estimated they have earned $550 million from WLFI alone this year.
The Trump family has also profited from its branded memecoins, Official Trump (TRUMP) and Official Melania Meme (MELANIA), earning about $427 million combined. Additionally, their USD1 stablecoin has brought in $42 million in profit since April.
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