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If you follow tech news, you’re likely familiar with Apple’s two big events each year: WWDC in June, where the company reveals new OS updates (like iOS 26), and its fall event, where it typically announces the latest round of iPhones. But while these are Apple’s best known events, they’re not the only ones. The company does mix things up, hosting mid-year keynotes every now and then to announce new products, especially when those products aren’t the latest flagship iPhones. The March event is just the latest such example.
Apple will be hosting this special event Wednesday, March 4, live from New York City. While we won’t know exactly what the company has in store until they make their announcements, there are plenty of rumors from leakers who seem quite confident in their reporting. Here are the six products we expect to see during Apple March event:
Apple will replace the iPhone 16e with the new iPhone 17e
The iPhone 16e is Apple’s option for customers looking for the essential iPhone experience, without spending close to $1,000 to get it. The iPhone 17e will likely continue that mantle, with some small upgrades to separate it from its predecessor. The display likely won’t be among them, though. Rumors suggest Apple will keep the same 6.1-inch display with the lower 60Hz refresh rate. And despite having an OLED panel, the 17e will likely not have an Always-On display. Again, Apple cuts corners with the “e” series to bring the cost down. Apple could, however, upgrade the camera notch for the 17e, adding the Dynamic Island from its recent flagship iPhones.
The biggest upgrade for the 17e will likely be the A19 chip, the same SoC Apple put in the iPhone 17 series. That’s the benefit here: You get the power of the iPhone 17 without paying the iPhone 17 MSRP. I expect Apple will keep the $599 price tag from the 16e here, which means you save $200 by not opting for the iPhone 17.
Apple will reveal the A18 iPad and M4 iPad Air
Rumors suggest Apple will also refresh its base model iPad, as well as its iPad Air. You wouldn’t know it from the design, however, as leakers expect both iPads to look identical to the current models. That’s not necessarily a bad thing, though: Apple’s recent iPad designs look modern, with large edge-to-edge displays and thin bezels. If Apple shrunk the bezels any further, there wouldn’t be much room to hold onto the iPad without accidentally touching the screen.
The advantage with these new iPads is in power: The base iPad will upgrade from the A16 chip to the A18, the same chip found in the iPhone 16 series. That should offer some good performance, especially for the price, if Apple keeps things starting at $349. On the flip side, the iPad Air will likely move from the M3 to the M4. M4 is more powerful than M3, but it’s not necessarily a reason to upgrade from the current Air to the new one. Still, it could be a good option for anyone upgrading from an older iPad Air—though iPadOS isn’t the most demanding software.
We’re about to get our first look at Apple’s “cheap” MacBook
Apple’s MacBook Air is a great value at $999, and an even better one when you get it on sale. But the company seems poised to reveal an even better-value laptop. The company will announce a new MacBook—likely just called “MacBook”—that will start at just $599. To drive down the cost, the company is rumored to be using an A-series chip from its iPhone line, rather than its M-series chips that power all of Apple’s modern Macs—possibly the A18 Pro. This laptop may also have a smaller 12.9-inch display compared to the Air’s 13.6-inch screen, with 8GB of RAM and a 256GB SSD. That’s not much RAM by today’s standards, as Apple’s MacBooks all ship with 16GB by default, but it might make sense for users who want a better price and don’t mind the cut in performance.
What do you think so far?
To win even more customers over, Apple may introduce new colors for this MacBook line, including light yellow, light green, blue, and pink. Apple’s MacBooks don’t typically come in fun colors, so this could add some novelty to push buyers to pick them up. That certainly has my attention: I usually only spring for the MacBook Pros, but if I could get a MacBook in light blue to match my iMac, I’d consider it.
Expect to see the M5 MacBook Air
Apple will likely take this opportunity to introduce the M5 MacBook Air. This won’t be an exciting update: Aside from the bump from the M4 to the M5 chip, the computer should essentially be the same. It’ll still come in both 13 and 15-inch options, with the same overall design. However, new buyers will probably notice the boost in graphics and NPU performance, even compared to the M4. CPU performance is also improved, though it’s not quite so sharp. Still, the M5 Air may just be the best overall MacBook package, for anyone looking for the best balance of power and price.
Apple will introduce M5 Pro and M5 Max with new MacBook Pros
But for anyone looking for the most powerful MacBooks, no matter the price, Apple’s new M5 Pro and M5 Max MacBooks should do it. These will follow the M5 MacBook Pro, and while we don’t know the exact performance gains yet, expect these to be Apple’s most powerful chips yet. Like some of Apple’s other upgrades this year, the rumors don’t suggest any design changes here, so the overall laptops should look and feel about the same—minus the boost in performance.
