There’s a new take on the no-makeup makeup trend most weeks but this year’s iteration presents something fresh: a more matte and blurred approach to skin, as opposed to an obvious glow. “This is more of a soft-focus effect with a sophisticated, velvety finish,” explains Nummela. “[Think] less shine and more subtle luminosity,” as seen on digital fashion, beauty and lifestyle creator Rachael Alisedaghat. Rather than enlisting shimmer-laden powder highlighter, the effect is achieved by strategically applying balm textures to the high points of the face, like cheekbones and the bridge of the nose, for a naturally radiant touch.
