7IM has reported a 21% fall in platform outflows alongside record net sales of £540m in the second quarter of the year.
The firm said gross sales exceeded £1bn for only the second time, helping push total advised assets under management up 18% quarter-on-quarter to £17.4bn.
It added that this represents a 43% increase since the first quarter of 2024.
7IM said the improvement in retention, which was significantly better than the market average, was driven by advisers increasing their use of 7IM’s Secured Lifetime Income product and enhanced platform functionality.
The platform’s transformation programme includes major technology upgrades such as automated pension transfers, a next-generation online reporting suite for advisers and a shift to a cloud-based system. It was launched after Ontario Teachers’ Pension Plan took a major stake in the business last year.
Russell Lancaster, managing director for platform and intermediary partnerships, said: “We’ve seen a really strong start to 2025 despite some uncertainty in the markets. The economic and political landscape means that the need for advice is stronger than ever.
“We’re fully committed to investing and innovating, delivering products that meet client needs across different life stages and market conditions. We’re also focused on adviser experience, ensuring our technology provides the best possible support.”
7IM manages around £23bn on behalf of more than 2,500 advice firms and 7,000 private clients.
The firm, founded in 2002, said its investment in technology and service is designed to cement its position as one of the leading vertically integrated players in UK wealth management.
