The Associate Manager of Enrollment Strategy and Recruitment actively
engages with prospective students, schools, and community partners while also leveraging CRM systems and enrollment data to guide strategy
and improve results. The role requires the ability to translate data insights into targeted outreach efforts that strengthen the student
pipeline from inquiry to enrollment and beyond. In addition to representing the institution at events and building external relationships,
this position plays a key role in aligning recruitment efforts with student retention, completion, and workforce outcomes. Working
independently and in close collaboration with marketing, academic leadership, and workforce partners, this role serves as a critical bridge
between outreach activities and institutional strategy, driving enrollment growth and student success.
ESSENTIAL
DUTIES AND RESPONSIBILITIES
To perform this job successfully, an individual must meet the expected performance
standards. Reasonable accommodations are made as required for persons with disabilities under the Americans with Disabilities Act.
Develop and implement strategic recruitment plans targeting prospective students, including high school, adult, and workforce
populations.
Represent the College at high schools, career fairs, community events, and employer sites.
Coordinate campus
visits, orientations, and informational sessions for prospective students and their families in face-to-face and/or virtual settings.
Build and maintain relationships with school counselors, community organizations, and workforce partners.
Collaborate with
marketing on outreach campaigns, communications, and recruitment materials.
Support the Director of Enrollment Management in
initiatives centered around a CRM implementation to optimize student communications and enrollment workflows.
Design and implement
communication plans, campaigns, and automation to improve engagement conversion rates.
Develop, support, and maintain dashboards and
reports tracking recruitment and enrollment performance (inquiries, applications, admits, enrollments, and yield).
Establish and
monitor key performance indicators (KPIs) across the student lifecycle.
Analyze data trends to inform recruitment strategies and
identify opportunities for improvement.
Provide regular reports and actionable recommendations to the Director of Enrollment
Management, the Vice President of Enrollment Management and Workforce Innovation, and other executive leadership.
Track and analyze
student retention, completion, credential attainment, transfer, and employment outcomes.
Support accreditation, program review, and
institutional reporting requirements.
Identify trends among at-risk students and collaborate with internal partners on intervention
strategies.
Assist in continuous improvement initiatives aligned with student success and workforce needs.
Maintain
relationships with employers and workforce agencies to support student placement and program alignment.
Track job placement outcomes
and coordinate on internships, apprenticeships, and workforce initiatives including customized training.
Support workforce grants
and reporting requirements as needed.
Track graduate employment status and job placement rates while developing and implementing
alumni follow-up systems and reporting on program-level employment outcomes in alignment with accrediting and institutional standards.
Compare program outcomes against regional and national labor market benchmarks, including wage and earnings analyses, and then work
with marketing to translate the findings into clear ROI messaging for prospective students.
Analyze and survey labor market data to
ensure program offerings align with high-demand, high-wage careers and to identify gaps between program offerings and workforce demand.
Build and maintain dashboards tracking ROI indicators (employment, wages, completion rates, licensure pass rates, etc.) while
providing regular ROI reports to leadership that reflect data accuracy, consistency, and transparency across the College.
Identify
programs with strong and weak ROI performance and recommend strategic improvements (e.g., curriculum updates, advising changes) to improve
student outcomes.
Translate outcomes data into clear, student-facing ROI messaging to reflect and support the marketing team with
verified outcomes statistics; develop success stories that connect education Recruitment directly to career and wage outcomes.
OTHER DUTIES AND RESPONSIBILITIES
Performs other related duties as required.
SCOPE OF SUPERVISION
None
CONFIDENTIAL DATA
Student and other information covered by FERPA guidelines and and data governance standards agreed to in the College’s
FERPA Confidentiality Agreement; staff and faculty addresses.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of: principles and procedures for recruiting high school-aged prospective college students; SSCC programs
and courses; enrollment procedures, tuition costs, class size, and scholarship and financial aid information; standard office practices and
procedures; English grammar, spelling, sentence structure, and punctuation; business letter and reporting formats.
Ability to:
maintain and promote good public relations; maintain confidential and sensitive information; exhibit a pleasant public manner and telephone
etiquette; originate correspondence; work independently; exhibit attention to detail; originate an attractive and functional typing format;
organize and file documents according to alphabetical, numerical and subject order; apply ethical standards to work situations; make work
decisions in accordance with SSCC’s values; show respect and sensitivity for
cultural differences, and promote a harassment-free
environment; embrace and support constructive change; work efficiently and effectively to improve college operations; consistently follow
safety and security procedures and practices; develop and maintain effective working relationships with students, learning community,
associates, and general public; contribute toward building a positive team working environment; treat others with respect as a
representative of SSCC.
Skill in: recruiting; public speaking; organizing and coordinating programs; typing; application of
Microsoft Office software, including Word, Excel, PowerPoint, and Outlook; application of the student information system, and other
job-related software; operation of standard office equipment; office organization; creation of functional, professional electronic report
formats; verbal and written communication.
Knowledge of how to uplift and manage new services such as Handshake, Credly, and other
applications for the betterment of the Southern State population. Must be fluid in technology adaptations, implementations, and trainings.
QUALIFICATIONS
An appropriate combination of education, training, course work and experience
may qualify an applicant to demonstrate required knowledge, skills, and abilities. An example of an acceptable qualification is a Bachelor’s
Degree. Applicant must successfully pass required background checks, in accordance with Southern State Community College’s policies and
procedures and applicable laws.
Ability to document identity and employment eligibility as a condition of employment in compliance with
Immigration Reform and Control Act requirements.
Preferred experience within a public higher education system, CRM platforms, and
enrollment analytics or predictive modeling.
LICENSURE OR CERTIFICATION REQUIREMENTS
State
Motor Vehicle Operator’s License.
Southern State is an equal opportunity at will employer and does not discriminate against any
employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
