OPI has been creating iconic nail polish colors for 45 years. In fact, a bottle from one of its most popular three shades (more on those later) is sold every 20 seconds around the world, with nearly two million bottles sold per year. Jill Bartoshevich, the brand’s global marketing director, tells Refinery29 that it’s a combination of salon-quality nail lacquer and quirky names that makes OPI so coveted. “We are known for our salon quality and are still in professional salons today,” she says. “Our bottle is patented and was made with salon pros in mind with our ergonomic design.” It’s little wonder, then, that these cult-favorite classics drive massive brand loyalty.
