That said, as I’ve gotten older, I’ve come to appreciate a little strategic color correction around my eyes to help counteract the effects of late nights, early mornings, and everyday stress. Enter Kylie Jenner, whose King Kylie era was a staple of makeup inspiration folder back in 2016. Her latest launch, Kylie Cosmetics’ Natural Blur Brightening Powder, promises to instantly brighten dark circles, blur fine lines, and set concealer without the dryness or cakiness often associated with powder. And, perhaps most importantly, it claims to do all of that without any dreaded flashback — something you’d expect from one of the most photographed people in the world.
