Aviva has partnered with Tesco Insurance & Money Services to launch a new life insurance proposition for Tesco customers.
The partnership combines Tesco’s brand reach and customer focus with Aviva’s underwriting expertise and reputation in protection.
Cover will be available through a simple digital quote-and-apply service at tescoinsurance.com.
The Aviva Life Insurance Plan for Tesco customers offers premiums from £5 per month and a fully mobile-optimised digital journey.
Tesco Clubcard members will also benefit from rewards, while all policyholders have the reassurance that Aviva paid 98.8% of life insurance claims in 2024, totalling £862m.
Customers can also access a range of non-contractual wellbeing services, which Aviva may change or withdraw at any time.
Ban Mahsoub, partnerships director at Tesco Insurance & Money Services, said: “We’re delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers.
“Tesco’s trusted brand backed by Aviva’s expertise is bringing high-quality cover and real peace of mind for those who want to protect their loved ones.”
Daren Boys, protection distribution director at Aviva, added: “This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK.
“By combining Tesco’s reach with Aviva’s expertise, we’re creating wider access to insurance and supporting more families in building financial resilience.”
