Aberdeen Adviser has partnered with Intelliflo and ZeroKey on a new integration designed to improve efficiency and data accuracy throughout the advice process.
Building on the recently launched Intelliflo Zerokey solution, the collaboration will enable automated data exchange between Intelliflo and Aberdeen Wrap.
This removes the need for dual keying and eliminates manual re-entry, a frequent source of inefficiency for advisers.
The move is part of Aberdeen Adviser’s wider strategy to invest in data integration that helps advice firms operate more efficiently and profitably.
With over half of Aberdeen’s users already on Intelliflo, the partnership and ZeroKey’s integration technology support Aberdeen’s ambition to become the most integrated platform in the market.
The integration is due to go live by the end of September.
Derek Smith, chief product & technology officer at Aberdeen, said: “This partnership signals our commitment to solving real pain points in the advice journey.
“Our ambition is to develop the most integrated experience in the market – one that empowers advisers to scale, differentiate and thrive.”
Nick Eatock, CEO at intelliflo, added: “Advisers consistently tell us reducing re-keying and streamlining workflows are critical to their success.
“By working with Aberdeen and ZeroKey, we’re delivering integration that frees up advisers’ time to focus on their clients.”
Joseph Williams, co-founder & CEO of ZeroKey, said: “This partnership shows how providers can work together to solve one of the industry’s biggest pain points.
“We’re excited to help eliminate manual data entry and create a more frictionless experience for advisers.”
