Aviva has agreed a new multi-year partnership with NFU Mutual for distribution of its individual protection insurance products.
This new agreement covers the distribution of Aviva’s entire intermediated suite of individual protection products, which includes life insurance, whole of life (WOL) and critical illness (CI), income protection (IP), relevant life and business life insurance.
“We’re delighted to continue the strong working relationship and partnership with NFU Mutual to bring Aviva’s protection products to their members.
“The new agreement marks further progress following the acquisition of the former AIG Life business,” said Daren Boys, protection portfolio distribution director at Aviva.
“Thanks to the great collaboration between our teams, we’re able to continue growing our protection business from a very solid foundation.”
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NFU Mutual will offer the protection provider’s products to their members and new customers via their agency network, face-to-face sales force and non-advised telephony team.
Graham Harvey, head of financial services at NFU Mutual, added: “This agreement reflects our ongoing commitment to supporting the financial wellbeing of the UK’s rural and farming communities.
“By working closely with Aviva, we can ensure our customers benefit from products that help safeguard their families and businesses for the future.”
