Clifton Wealth Partnership (CWP) has added Wesleyan’s Smoothed With Profits Fund to its Morgan Lloyd Invest platform.
The move marks a collaboration between the Bristol-based financial planning and wealth management firm and Wesleyan, the UK mutual financial services provider.
Wesleyan’s Smoothed With Profits Fund offers daily pricing, trading and smoothing, allowing advisers and clients to access transparent and up-to-date information.
The fund uses a smoothing mechanism that holds back a portion of returns during periods of outperformance to support the fund’s value when markets are weaker.
According to AKG, the UK With Profits market grew 11% year-on-year in 2023 to reach £7.6bn in assets under management.
Anthony Carty, managing director at Clifton Wealth Partnership, said: “The addition of Wesleyan’s smoothed fund to the ML Invest platform gives our financial planners even greater flexibility in designing solutions that help clients achieve their long-term financial goals.
“Smoothed funds aren’t widely available on-platform but they are particularly valuable in today’s environment, offering a way to reduce the impact of market volatility while maintaining exposure to real assets.”
Carty added that the expansion reflects CWP’s commitment to providing “robust, client-focused investment strategies that support confidence and consistency over time”.
Karen Blatchford, managing director of intermediary distribution at Wesleyan, said: “Adding our fund takes us further towards our goal of making smoothed investing more accessible. As market volatility continues to challenge clients, advisers need transparent solutions on their chosen platform that deliver stable returns.”
Clifton Wealth Partnership, part of the Clifton Group, manages £3bn in assets for more than 13,000 clients and employs 154 staff.
Its in-house platform, Morgan Lloyd Invest, has been at the centre of the firm’s technology strategy for the past 15 years.
