Everything You Need to Know About Amazon’s Black Friday and Cyber Monday Sale

Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it’s over. 

• Follow our live blog to stay up-to-date on the best sales we find.

• Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.

• Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox.

• Sales are accurate at the time of publication, but prices and inventory are always subject to change. 

Amazon’s Black Friday sales are in full swing, running now through Cyber Week. Amazon will have an early Black Friday sale that will run up to the actual Black Friday, followed by a Cyber Monday sale that will last a few days. They will also have new flash daily deals throughout the events with Today’s Big Deals.

What deals can I expect during Amazon’s Black Friday Week and Cyber Monday?

Amazon has deals on categories like home, electronics, beauty, apparel, and more where people can shop deals of up to 50% on artificial Christmas trees, seasonal decor, Amazon devices, and select electronics. Here are some deals Amazon has already said people will be able to take advantage of starting Nov. 20:

Amazon Devices: Save up to 50% on select Amazon devices, including new releases like Echo Dot Max, Fire TV Stick 4K Select, Fire TV 50″ 4-Series, Blink Mini 2K+, and Blink Outdoor 2K+. Customers can also save on favorites such as Echo Show 11, Fire HD 8 and Fire HD 10 tablets, Kindle Paperwhite, Kindle Scribe Essentials Bundle, and Ring Indoor Cam.

Seasonal: Save up to 50% on artificial Christmas Trees from National Tree Company and Fraser Hill Farm. Customers can also find up to 40% on ornaments from Lenox, and up to 20% on holiday gift wrap, bags, and bows from Hallmark.

Grocery: Save on complete holiday meals including Butterball turkeys at $0.69 per pound, pre-made sides like homestyle stuffing, mashed potatoes, and traditional fixings from select brands—all online for same-day delivery where available and at Amazon Fresh stores. Customers can also enjoy great prices on a wide selection of fresh grocery ingredients like carrots, green beans, and gold potatoes, plus wine enthusiasts can save 20% when purchasing six or more bottles through Amazon Fresh (valid through 11/30). Visit amazon.com/grocery for the full selection of grocery items available in your area.

Electronics: Save up to 50% on select electronics from JBL and Canon, and up to 45% on select Bose audio and PC hardware from ACER and ASUS. Customers can also get up to 40% on select home entertainment from LG, TCL, and Hisense, and up to 35% on select Samsung and Google products.

Home: Save up to 55% on select home products from Shark and up to 40% on select floorcare from BISSELL and iRobot. Customers can also find up to 35% on select floorcare from Dyson and select furniture from Signature Design by Ashley, and up to 25% on select luggage from Away and select fitness equipment from NordicTrack.

Kitchen: Save up to 50% on select kitchen appliances from Ninja and up to 40% on select kitchen essentials from Bentgo, Vitamix, Staub, and Nespresso, including deals on Nespresso Original Line Capsules. Customers can also enjoy up to 35% on select espresso and coffee machines from Keurig and De’Longhi, and up to 25% on premium kitchen brands like Breville and Our Place.

Beauty: Save up to 50% on select premium beauty products from Lancôme and luxury fragrances from Armani Beauty and Maison Margiela. Customers can also get up to 30% on skincare and bodycare essentials from Kiehl’s, ELEMIS, Sol de Janeiro, and medicube, makeup from NYX PROFESSIONAL MAKEUP, Milk Makeup, and Tarte; plus select beauty tools from Drybar and Shark.

Fashion: Save up to 50% on select fashion from NAADAM, GAP, Levi’s, Cinq A Sept, and Derek Lam 10 Crosby. Customers can also get up to 40% on apparel from Theory, AllSaints, New Balance, Carhartt, and ASTR the Label, plus up to 25% on select styles from Shopbop featuring brands like LE BOP, PAIGE, and FRAME.

Toys: Save up to 40% on select toys from MAGNA-TILES, Melissa & Doug, Little Tykes, Play-Doh, and NERF. Customers can also get up to 30% off select classic toys from Hasbro Gaming, Fisher-Price, and American Girl, plus character favorites featuring Disney, WICKED, Barbie, Star Wars, Marvel, and Harry Potter.

Books: Save up to 80% on Kindle books and up to 65% on print books, including Editor favorites from Amazon’s Best Books of the Year lists of the past 25 years, including A Little Life by Hanya Yanagihara, The Silent Patient by Alex Michaelides, and The Devil in the White City by Erik Larson. Customers can also get three months of Kindle Unlimited for just $0.99, unlocking millions of titles across every genre. Terms and conditions apply. See here for details.

Do you need to be a Prime Member to shop during the Black Friday and Cyber Monday sales?

Yes, you will need to be a Prime Member to shop the exclusive sales during Black Friday and Cyber Monday. Prime membership starts at $14.99 per month. While only you can decide if buying a yearly Prime membership is worth it for you, remember you can always sign up and then cancel your Prime membership once the sale is over: Amazon offers a free 30-day trial, so you can shop during both events (and even get some early Black Friday deals) before canceling without being charged. Here’s how to sign up for a Prime account and all of the benefits that come with it.

What other retailers are doing Black Friday sales?

The other major retailers doing sales are Best Buy, Target, and Walmart. Currently, Best Buy is offering one of the largest early Black Friday sales, with new deals available every Friday. Target has some week-long deals and a Deal of the Day. Nowadays, both large retailers and small businesses compete for Black Friday shoppers, so you can expect practically every store to run sales through Monday, December 1, 2025. The “best” sales depend on your needs, but in general, the biggest discounts tend to come from larger retailers that can afford lower prices: think places like Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our live blog. 

Some tips for a successful Black Friday with Amazon

If this will be your first Black Friday shopping at Amazon, there are some basic things you need to know about Amazon sales:

But if you only take one bit of advice for shopping on Amazon, let it be this one: Don’t buy anything you weren’t going to buy anyway. A good way to make sure you do this is by making a list of the products you do want, and only having eyes for those.

Are Cyber Monday deals better than Black Friday?

Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, the distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing.