iPipeline has extended its Advanced Underwriting feature to all advisers via its SolutionBuilder platform, following a successful launch with The Openwork Partnership.
The upgrade delivers faster protection quotes and smarter underwriting decisions, helping advisers work more efficiently while giving clients clearer expectations from the outset.
Using data from the 20 most common medical disclosures, which account for 80% of changes to terms, the service provides greater transparency on cover and cost upfront. The result is fewer delays, fewer abandoned applications and improved client confidence.
Leading insurers, including The Exeter, Vitality and Zurich, are already live, with three more joining soon.
Developed in consultation with top advisers, the tool addresses one of the sector’s biggest challenges: uncertainty at the start of the protection journey.
iPipeline expects the new functionality to boost conversion rates, improve client outcomes and help more people secure the protection they need, with advisers already reporting strong results.
Scott Taylor-Barr of Barnsdale Financial Management said: “I have found Advanced Underwriting incredibly useful. It allows me to see ex-smoker premiums and BMI pricing from the outset while identifying which insurers are likely to offer favourable terms for complex cases.
“We can now recommend providers offering standard terms much earlier than the traditional pre-application process.”
Rachel Edwards, SVP and UK managing director at iPipeline, added: “After years of collaboration, we are proud to launch Advanced Underwriting across the whole protection market. It is a step-change for advisers and customers, offering a faster, smoother and more transparent experience.
“Early adoption is approaching 50% in just two months, marking a major transformation in a market where the quote-and-apply journey has barely changed in 20 years.”
