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JEFF PRESTRIDGE: The scary figures that point to a market crash – and the four strategies investors are using to beat it

October 19, 2025
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I’m not alone. Friends and colleagues have been scrutinising their portfolios to see whether they need to make changes ahead of a likely market correction, writes Jeff Prestridge


For the first time this year I looked into how my stocks and shares Isa and personal pension are faring.

As a general rule I give my investments time to breathe and do what I bought them for: to deliver a long-term mix of income and capital growth. I’m not a meddler.

This unusual peep at my investments – and for those who are interested, they’re not doing too badly, thank you – was triggered by the frothiness of global stock markets and fears that a crash is heading our way.

Friday’s market wobbles ratcheted up these concerns.

I’m not alone. Friends and colleagues have been scrutinising their portfolios – even junior Isas set up on behalf of children (Jisas) – to see whether they need to make changes ahead of a likely market correction. Some are contemplating draconian action: selling everything, then using the cash to reinvest in the aftermath of the stock market crash when share prices are lower.

On one level, that’s eminently sensible. On another, it’s costly if a crash fails to materialise.

Some with pension funds and who are close to retirement have already turned investments into cash, not wishing to risk their financial future. I get that.

Others are thinking of a portfolio reboot – taking profits from investments that have made them handsome returns and employing the cash generated to diversify their fund, asset and geographic exposure. Diversification to the power three.

I’m not alone. Friends and colleagues have been scrutinising their portfolios to see whether they need to make changes ahead of a likely market correction, writes Jeff Prestridge

 The final group comprises those happy to brazen things out. They’re content to adopt a long-term strategy in the belief that shares represent the best way to accumulate the wealth needed to help them finance a comfortable life in retirement.

Market corrections are part and parcel of investing, and nobody knows which strategy will prove to be best.

Awful time to cut cash Isas

Given concerns over a market crash, it seems crass that the Chancellor is thinking about cutting in half the annual £20,000 cash Isa allowance in next month’s horror of a Budget.

If she goes ahead with the move, it will rile millions of savers.

The cut is part of Rachel Reeves’ strategy to get more holders of Isas to invest in shares (UK equities in particular) rather than shield cash deposits from tax. By encouraging this transition, she believes it will help boost the very economy she has undermined by taxing businesses and households to the hilt. The irony of it all.

I’m a big fan of equity investing and I back next year’s launch of the UK Retail Investment Campaign, which is designed to encourage more people to become investors.

But risk-averse savers – whether they are young, old or in between – shouldn’t be discriminated against.

Cash Isas are not a ‘pernicious product’ as the boss of trading platform IG ludicrously claims. Far from it.

As the Building Societies Association says, they are ‘a stepping stone, helping millions of people to build financial resilience and garner the confidence to invest for their future’.

Hands off our cash Isas.

Selling ahead of the bursting of the tech bubble in early 2000, and then reinvesting shortly afterwards, proved a shrewd move, although few did. The fear of missing out (FOMO) got in the way.

Many investors in tech Isas – which were all the rage at the time – suffered horribly as a result, with some put off investing for life as their plans were washed away.

More recently, the 2020 market correction, triggered by Covid and lockdown, was painful but short and sweet. Those who hung on to their investments were back in profit by the end of 2021 and have gone on to enjoy some outstanding returns.

This time around, however, the market correction could be more painful and on a par with the bursting of the dotcom bubble at the start of the millennium.

Like 25 years ago, tech is the lighter fuel of the current bubble, and again it’s centred in the United States. Over enthusiasm for the ‘magnificent seven’ stocks (Google-owner Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia and Tesla), fuelled by the artificial intelligence (AI) revolution, has driven many US stocks to unfathomable heights – leaving some seriously overvalued.

But a smidgeon of bad news – one of the magnificent seven posting poor results, or further trade or geopolitical friction between China and the US – could see investors running for the hills, puncturing the bubble and sending share prices down.

While Nvidia sits at the heart of the AI revolution, I’m not sure that the value which the market puts on it ($3.3 trillion) is sustainable. Over the past five years, Nvidia’s shares have risen by an extraordinary 1,220 per cent.

Likewise, shares in Palantir Technologies – another AI player – have gone into stratospheric territory, climbing 1,780 per cent.

The equivalent increase in Broadcom’s shares (850 per cent) looks modest by comparison (its technology is key to the building of large-scale AI networks).

Those share prices – along with others – are set for a fall as sure as night follows day. And there are many financial experts who fear we are heading for a market crash. They include the bosses of some mighty institutions – the Bank of England and the International Monetary Fund.

A number of investment houses are also nervous, as evidenced by the latest survey from Bank of America. It shows that a third of fund managers now believe an AI bubble represents the biggest risk to stock markets (and, by implication, to investors). The fact this figure has tripled in a month is scary.

The 2020 market correction, triggered by the Pandemic, was painful but short and sweet. Those who hung on to their investments were back in profit by the end of 2021

The 2020 market correction, triggered by the Pandemic, was painful but short and sweet. Those who hung on to their investments were back in profit by the end of 2021

So what do we do? As indicated by my recent interactions with friends and colleagues, we’re not all the same. Some are risk takers, others more cautious.

Age is key, with risk aversion tending to play a greater part in our investment decision-making as we get older. Risk aversion is also a big factor when we’re starting a family or buying a first home.

Other financial arrangements can influence our propensity to take investment risk, too.

The prospect of a secure works pension or a sizeable pension pot can give us the scope to be more relaxed about our investing – as can ownership of other assets such as an income-producing buy-to-let property.

So do what is best for you and, if in doubt, speak to an investment adviser whose profession is to design portfolios for clients based on meeting their long-term financial needs.

My strategy remains the same as it was in those scary days of 2020 when it seemed the world was coming to an end. I will keep invested with both my Isa and pension diversified across funds and trusts, investment managers, assets and stock markets.

They will be magnificent seven and AI light.

It’s an approach many experts and investors are respectively preaching and taking.

‘Artificial intelligence has created pockets of froth, concentration risk and current valuations are pricing in huge optimism about growth ahead,’ warns Jason Hollands of wealth manager Evelyn Partners. ‘Diversification is your best defence – into UK equities, Europe and emerging markets.’

As for investors, wealth platform AJ Bell reports a marked increase in purchases of global funds that exclude US assets – the likes of exchange-traded fund Xtrackers MSCI World Ex-USA.

Other US funds that downplay the magnificent seven include S&P 500 Equal Weight, Dodge & Cox Worldwide US Stock and FTSE RAFI US 1000.

Editorial Team

Editorial Team

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