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Just one in eight would-be first-time buyers can afford average starter home

July 22, 2024
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Deep dive: The study looked at the cost of buying and running a home, including mortgage and rental costs and household bills, maintenance and purchase of household goods


Only one in eight potential first-time buyers can afford the average starter property in their area, new analysis has revealed.

High house prices, increasing living costs, insufficient savings, rising rents and mortgage rates have all combined to push home ownership out of reach for many young people, according to the study by the owner of Skipton Building Society and analysts at Oxford Economics.

It revealed almost four in every five potential first-time buyers have insufficient savings for the deposit needed to get onto the property ladder in their area.

Deep dive: The study looked at the cost of buying and running a home, including mortgage and rental costs and household bills, maintenance and purchase of household goods

The challenge is greatest for potential first-time buyer households in the bottom 25 per cent of earners – those earning £22,850 or less a year. 

For these first-time buyer households, fewer than one in 100 can afford to take the first step onto the property ladder in their local area.

But even among those earning over £71,250 a year – the top 25 per cent of earners – only 56 per cent still cannot afford to buy their first home in their local area.

The increase in house prices relative to incomes over the last 20 years has led to the average deposit size rising by around 160 per cent since 2005, according to the Building Societies Association.

The typical successful first-time buyer now needs a deposit of around £60,000, although it varies from as low as £27,000 in the North East of England to as high as £144,000 in London.

Skipton Group’s report found that nearly four in 10 renters are spending 45 per cent or more of their income on rent and other essential housing costs, creating a barrier to saving for a deposit.

Since January 2021, the average household rent has risen by almost a third, from £981 a month to £1,299 a month, according to the HomeLet Rental index.

Priced out: Almost four in five potential first-time buyers don't have the deposit needed to get onto the property ladder in their local area, according to Skipton Group

Priced out: Almost four in five potential first-time buyers don’t have the deposit needed to get onto the property ladder in their local area, according to Skipton Group

Where is housing least affordable for first-time buyers?

First-time buyers have the most difficulty getting on the housing ladder in the West Midlands, according to the study. 

The typical home there is worth just over £250,000, less than the UK average of about £285,000. 

However, Skipton said the combination of low savings levels and rising house prices in the region have put home ownership out of reach for increasing numbers of people.

London, where the average house costs £523,000, was also found to be one of the least affordable locations – due predominantly to high house prices.

Wales was also deemed to be one of the most unaffordable areas for local first-time buyers despite average house prices being £216,000.

This is because lower average income levels in Wales make it harder for people to borrow the size of mortgage they need. 

In contrast, first-time buyers face the best prospects in Scotland, driven by lower first-time buyer house prices.

The East of England is also one of the more affordable areas for first-time buyers despite the average home costing £337,000.

This is driven by household higher average incomes, and savings that are large enough to offset high first-time buyer house prices.

Inflation sets back first-time buyers 

Despite recent wage growth and inflation falling back to the Bank of England’s 2 per cent target, the study claims that affordability is almost exactly where it was at the beginning of 2020, with little sign of improvement on the horizon. 

Since 2021, the rate of inflation has risen by more than 20 per cent, according to the Bank of England’s inflation calculator.

This means that people are typically having to pay more than £120 to buy the same basket of goods they could buy for £100 in 2021. 

This has eroded what people can put away each month for a deposit. 

Stuart Haire, chief executive at Skipton Group said: ‘Being able to have somewhere to call home is widely recognised as one of the most important issues facing millions of people up and down the country. 

‘For some, our findings paint a bleak picture, notably for first-time buyers. 

‘The combination of high housing costs, insufficient savings, and significant regional disparities underscores the urgent need for collaborative and targeted interventions to support aspiring homeowners.’

How to find a new mortgage

Borrowers who need a mortgage because their current fixed rate deal is ending, or they are buying a home, should explore their options as soon as possible.

What if I need to remortgage? 

Borrowers should compare rates, speak to a mortgage broker and be prepared to act.

Homeowners can lock in to a new deal six to nine months in advance, often with no obligation to take it.

Most mortgage deals allow fees to be added to the loan and only be charged when it is taken out. This means borrowers can secure a rate without paying expensive arrangement fees.

Keep in mind that by doing this and not clearing the fee on completion, interest will be paid on the fee amount over the entire term of the loan, so this may not be the best option for everyone. 

What if I am buying a home? 

Those with home purchases agreed should also aim to secure rates as soon as possible, so they know exactly what their monthly payments will be. 

Buyers should avoid overstretching and be aware that house prices may fall, as higher mortgage rates limit people’s borrowing ability and buying power.

How to compare mortgage costs 

The best way to compare mortgage costs and find the right deal for you is to speak to a broker.

This is Money has a long-standing partnership with fee-free broker L&C, to provide you with fee-free expert mortgage advice.

Interested in seeing today’s best mortgage rates? Use This is Money and L&Cs best mortgage rates calculator to show deals matching your home value, mortgage size, term and fixed rate needs.

If you’re ready to find your next mortgage, why not use L&C’s online Mortgage Finder. It will search 1,000’s of deals from more than 90 different lenders to discover the best deal for you.

> Find your best mortgage deal with This is Money and L&C

Be aware that rates can change quickly, however, and so if you need a mortgage or want to compare rates, speak to L&C as soon as possible, so they can help you find the right mortgage for you. 

Mortgage service provided by London & Country Mortgages (L&C), which is authorised and regulated by the Financial Conduct Authority (registered number: 143002). The FCA does not regulate most Buy to Let mortgages. Your home or property may be repossessed if you do not keep up repayments on your mortgage 

Some links in this article may be affiliate links. If you click on them we may earn a small commission. That helps us fund This Is Money, and keep it free to use. We do not write articles to promote products. We do not allow any commercial relationship to affect our editorial independence.

Editorial Team

Editorial Team

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