Next is bracing for a surge in online shoppers as the new season of Emily In Paris hits Netflix in December.
Fans of the hit show, starring Lily Collins, are expected to flock to the retailer’s website to copy the star’s signature style.
The £15.4billion fashion giant says the so-called ‘Netflix effect’ is driving global demand for TV-inspired looks, with customers in more than 80 countries browsing its site for outfits seen on screen.
Next sells its own label alongside dozens of other brands.
Fans of Emily In Paris, starring Lily Collins (pictured), are expected to flock to Next’s website to copy the character’s signature style
The retailer reveals third-quarter results on Wednesday, with full-year profits forecast to rise 9.3 per cent to £1.11billion.
But UK sales growth is slowing, and boss Lord Wolfson has warned of years of ‘anaemic’ economic growth, blaming Government tax hikes.
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