Reassured, the UK’s largest life insurance broker, has appointed Laura Mullaney as chief growth officer, effective October 2025.
Mullaney will oversee the implementation of key operational transformation projects, including digital scripting and enhanced contact strategies aimed at improving customer engagement through digital channels.
She will also support the continued expansion of Reassured’s partnerships programme and lead initiatives to enhance operations and customer experience.
With more than 20 years’ experience in financial services, Mullaney joins from Hastings Direct, where she was transformation director.
She previously served as managing director, distribution, at BGL Insurance.
Reassured taps into behavioural science to boost customer experience
Her appointment follows several senior leadership changes at Reassured, including the arrival of Beth Whelan as chief strategy & data officer in August.
The company said its executive leadership team now comprises an equal gender mix, with 50% of members being female.
Mullaney will report to Reassured chief executive officer Mark Townsend.
“With extensive experience in delivering great operational results to the benefit of the customer, Laura’s insight will be crucial as we continue to strive to be a more customer-led organisation,” said Townsend.
Mullaney added: “I am delighted to join Reassured. I look forward to working with the team on delivering key digital transformation projects and expanding our partnership offering, which can bring real benefits to both customers and insurer partners.”
Reassured employs more than 1,000 staff and works with leading insurers to provide life cover, income protection and funeral plans.
